Net2TV Inks Three-Show Deal with Bonnier for Portico TV
Net2TV, the company behind the Portico TV service, has inked a three-show deal with Bonnier Publishing.
Per the deal, Net2TV is renewing “Popular Science,” based on Bonnier’s magazine of the same name. The program pulls in video clips from the magazine and stitches them into a TV-length show, available via Popular Science-branded channel on Portico TV.
That’s the Portico TV model. If you don’t recall, this is the service that partners with media brands like Revision3, Newsy, and CBS Interactive’s Chow to create TV-length programs (anywhere from 30-90 minutes), which are all available via branded channels. The service also pulls in clips from different content providers to build channels and shows around genres and areas of interest. All of this is monetized via ads that Net2TV sells against the programming.
Originally designed only for connected TVs, Portico TV is now also available online.
In addition to “Popular Science,” the service will feature two new shows from the Bonnier catalog. One, which also premieres today, is “Saveur,” while the other, “Cycle World,” will debut later this month.Tags: bonnier, connected TV, cycle world, mobile video, Net2TV, popular science, Portico TV, saveur