Net2TV’s Portico TV Streaming Service Adds International Cooking Show

/ Nov 21, 2013

porticotvworldeasts

Net2TV’s connected-TV streaming service, Portico TV, has launched a new cooking show called “World Eats.” The show, developed in partnership with video distributor Future Today’s iFood.tv, will look to provide recipes for cooking “authentic” international dishes. A hosted program, new episodes will be made available every week, with each running for 30 ad-supported minutes.

As a reminder, the Portico TV service is designed to bring web video content to TV screens in a way that makes sense with respect to how people watch content on the biggest screen in the house. What this essentially means is that the service curates and stitches together short-form clips into TV-length programs, come complete with hosts, graphics, and commercial breaks — just like what you would expect to see on TV.

These shows are also available via topical or branded channels, which fit into Net2TV’s strategy of building channels and programming around specific audience interests — another thing people used to see on cable TV.

Portico TV content partners include Newsy, Revision3, and CBS Interactive’s Chow.com property. The service is currently available on 10 million screens, according to Net2TV, which is planning to expand to 20 million screens by January.

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