Netflix Considers Launching DVD-Style Extras for Its Original Series
Netflix may bring extra features to its original programming in the near future. Speaking at a GigaOm Mobilize event, Netflix VP of product innovation Todd Yellin explained that the extra features could include cast commentary and outtakes similar to the types of content seen on DVD extras. For our young readers, DVDs are magical discs that play movies, like the kind you see on Netflix.
Netflix plans to roll out the extra features first for its original series like “House of Cards” and “Hemlock Grove.” If all goes well, Yellin explains, Netflix would ideally then launch extra content for non-exclusive shows and movies, where applicable.
While adding extra features to series isn’t necessarily groundbreaking (see every DVD ever), Netflix seems to be playing up how its web shows are presented. Looking at extras as a whole, they have been primarily reserved for television and movies. Netflix may be trying to subconsciously attach the prestige of traditional media to its content via these extras. It’s not a web series if it has extras, right?
Yellin didn’t give specific dates for when the new features would roll out, but VideoInk will update as more information comes to light.Tags: Hemlock Grove, house of cards, Netflix, netflix originals, Todd Yellin