Netflix Continues to Show Great Interest in Brazil

/ Oct 10, 2013

Netflix

Netflix is bringing a piece of Brazil to the rest of the world. After winning a local film contest, Brazilian director Matheus Souza was given the opportunity to have his film, “Apenas o fim,” distributed to all Netflix markets worldwide. The film will debut on the streaming service in early 2014.

Brazil has been a massive win for Netflix since launching there in 2011. While Brazil represents Netflix’s largest market in Latin America, the streaming service has become one of Brazil and Mexico’s largest online ad-buyers, according to comScore. Clearly, Netflix is taking an aggressive approach to becoming the leading name in Latin America.

Adding to its presence in Brazil, Netflix has recently developed a three-part production from comedy channel “Não Faz Sentido.” The series, “A toca,” launched to local Netflix subscribers back in August in an effort to localize original content. While “A toca” isn’t a Netflix original in the vein of “House of Cards,” the streaming service has expressed interest in developing exclusive series for Latin America once its subscriber base rises.

To date, this has not proven to be too much of a problem. According to multiple studies, if Netflix Latin America can break into at least 5% of homes, its subscriber base will rise between 7-8 million. However, some problems prevail. According to a Netflix FAQ for investors, “Latin America’s payment infrastructure is less developed and consumer comfort with e-commerce is less evolved than in the U.S.” For several reasons, Latin American markets lack a strong credit card-based economy, making Netflix subscriptions a difficult thing to obtain. However, Netflix has recently opened up debit payment options with multiple banks in Brazil.

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