Netflix Inks Carriage Deal with Bouygues on Launch Day in France

/ Sep 15, 2014

NetFrance

As it launches in France today, Netflix has also struck a deal with Bouygues Telecom to integrate its service within the French telco’s set-top boxes.

Come November, Netflix will be available via Bouygues’ Bbox Sensation platform. It will also appear on future Android-based TV devices soon after, the companies said.

“We’re very proud to announce this partnership deal with the world leader in SVOD,” said Olivier Roussat, chairman and CEO of Bouygues Telecom, in a statement. “We strive to improve our offer so that our customers can enjoy the best innovative content, whether at home or on the move.”

The deal gives Netflix a huge boost as it attempts to charm ISP providers in France.

The company is already facing resistance from established players in the market, which is traditionally very protective of the domestic film and TV business. For instance, French cable company Numericable Group SA announced this weekend that it plans to launch Netflix-like rival service in the country. Another French broadband giant, Orange, which owns Dailymotion, said it has yet to come to an agreement with Netflix to carry the service, though wouldn’t rule out a deal in the future.

For its part, Netflix has looked to allay those concerns by meeting with industry executives and regulators in France prior to the launch. The company also recently announced a deal with Paris-based Federation Entertainment to produce an original series for the market.

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