Netflix Inks Deal to Appear on Danish Cable

/ Oct 31, 2013

NF

Though Netflix can’t seem to find any cable providers to partner up with stateside, the streaming service is having more luck overseas. According to newspaper Jyllands-Posten, Netflix has locked down a deal with Danish cable company Waoo.

As per the deal, Netflix will come as part of the company’s pay-TV package. Waoo users will be able to sign up for Netflix directly through the company’s service and run the streaming client directly from the cable providers AirTies STB.

This is a huge step for Netflix, which previously inked deals with Virgin Media UK and Sweden’s Com Hem to have the streaming client simply pre-loaded into both providers’ TiVo DVRs. This is the first time that Netflix will be directly integrated into a pre-existing cable set-top.

According to Waoo CEO Anders Christjansen, the cable provider would rather focus on providing top-tier cable than developing a Netflix competitor. Christjansen explained that Netflix was the best streaming service available and that’s why it was chosen by Waoo.

Waoo currently offers both pay TV and a VOD service on the set-top, Netflix will simply complete the cable provider’s trinity of all-in-one entertainment.

Netflix integration on the AirTies STB is slightly convoluted. Reports state that in order for the Netflix client to run, the set-top must first reboot. Netflix required this of Waoo, as to meet the streaming service’s rigid IP management restrictions.

It’s unclear if this type of reboot process will need to be done for future Netflix-loaded set-tops. However, in the lightning paced web age, it’s hard to imagine that customers would be willing to wait for a full reboot before watching the streaming service.

Launching on Waoo’s set-top seems to be a solid testing grounds for Netflix’s integrations. The Danish cable company currently provides pay TV access to one third of all household in the country.

Tags: , , , , ,


  • Danish TV Expert

    You don’t need to reboot the STB to start the Netflix application on Waoo’s Airties devices. It takes just 30 seconds to start the application (faster than PS3 netflix application).

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...