Netflix Integrates with Suddenlink, Seventh-Largest Cable Provider in the US

/ May 6, 2014

Netflix Netflix

Netflix wants to be on your cable box. And it’s been aggressively trying to make that happen, first in Europe and more recently in the US with smaller cable providers.

Now the streaming service has its biggest deal to date: Suddenlink Communications, a cable operator with roughly 1.2 million paying customers, will soon offer Netflix on its TiVo set-top boxes.

The deal follows similar pacts Netflix made with Atlantic Broadband, Grande Communications, and RCN late last month.

Not listed here, obviously, are cable giants like Comcast and Time Warner Cable, which is in the process of being acquired by Comcast. Don’t hold your breath for these companies to embrace Netflix integration, either. Comments made by Comcast CEO Brian Roberts in the past have not-so-subtly suggested that Comcast isn’t all that interested in bringing a “competitor” like Netflix to its set-top boxes.

So far, deals struck by Netflix with cable companies both in the US and Europe have been reliant on the TiVo set-top platform. Only those who pay for TiVo service from the aforementioned cable companies are able to access Netflix (they also require a Netflix subscription). So even though Suddenlink has 1.2 million customers — enough to make it the seventh-largest in the US — that doesn’t mean all 1.2 million now have access to Netflix as a premium channel like HBO, Showtime, etc.

But baby steps are still steps.

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