Netflix Is Neck-and-Neck with Cable Among Young Adults
Surprise surprise, young people like Netflix. In fact, those between the ages of 18 and 36 like the streaming service so much, it’s putting Netflix on par with cable. According to data from Harris Interactive (via Statista and Mashable), 43% of young adults (18- to 36-year-olds) subscribe to Netflix. That’s compared to 46% of the same age demographic who still pay for cable television.
While the study foretells a strong future for Netflix with young people, those ages 49-and-up still significantly lean toward cable television. In the 49-67 age bracket, 55% of respondents are still holding on to their cable cords, while only 21% subscribe to Netflix.
Sadly, Hulu Plus doesn’t fare as well with users. Despite Hulu’s push towards more millennial-focused original programming, the streaming service captures only 8% of the 18- to 36-year-old age demographic. It grabs even less of older age groups, with only 5% of the 37-48 demo and 3% of the 49-67 demo claiming they pay for the service. Of course, this says nothing of Hulu’s free service, which boasted around 10.8 million users in October (according to Quantcast data).Tags: Harris Interactive, hulu plus, Netflix, Statista