Netflix Reportedly Eyeing German Expansion in Fall 2014
According to German news site Curved, Netflix is making plans to launch its streaming service in Germany. Citing multiple sources “familiar with the process,” the report indicates that Netflix will turn its service on in Germany this September, and is already planning a “large-scale advertising campaign in major German cities” to coincide with the launch.
This news follows a previous report from GigaOm that said Netflix was actively looking to hire a European PR team in preparation for its European expansion. Uncovered job listings on Netflix.com showed the company seeking applicants who had the “ability to speak/write English,” with the ability to speak “Dutch, the Nordic languages, German, and French” being a plus.
While Netflix has not made any official comment on which markets it’s looking to expand to, the company has previously stated plans to expand in Continental Europe.
Current Netflix territories include the Americas, the UK, Ireland, the Netherlands, and the Nordics. Last reported numbers from the company peg its global subscriber base at 44 million, of which a little over 10 million live outside of the US.
Netflix’s Q1 earnings report is scheduled for Tuesday, April 22, during when I imagine those numbers will have grown.Tags: Expansion, Germany, International, Netflix