Netflix Hopes to Include Russia in Global Expansion Plans
Netflix remains ambitious with plans to complete its global rollout over the next two years, and hopes that Russia will be a part of that expansion.
The company hasn’t confirmed any specific plans to move into Russia, but according to dual reports by Variety and The Hollywood Reporter, it hopes to. “We would certainly hope that Russia is part of that expansion, but I am not able to share any further details at this time,”Joris Evers, Netflix’s head of communications for Europe, told Variety.
The streaming service’s potential plans contrast those of most other major entertainment companies, which are distancing themselves from Russia due to what’s going with both Ukraine and its sinking economy. Recently, NBCUniversal said it would stop running its channels there, following CNN’s decision to pull out in November. Spotify’s also recently made the decision to stay out of the crisis-ridden country.
As for Netflix, it’s focused on its two-year plan for global domination, which is continuing this year with launches in Australia and New Zealand in March and Japan in the fall. Internationally, the service is already available in Canada, Latin America, the UK, Ireland, Germany, Australia, the Netherlands, Switzerland, Belgium, Luxembourg, and Nordic territories.
Though Netflix isn’t currently technically available in Russia, people there have been accessing the service through VPNs. Otherwise, there aren’t any major global streaming services offered in the country.Tags: CNN, NBCUniversal, Netflix, Russia, Spotify