Netflix and YouTube Still Hog Bandwidth in North America
According to broadband networking company Sandvine’s latest report, “Global Internet Phenomena Report 2H 2014,” Netflix and YouTube still account for the largest slices of the internet’s streaming bandwidth in North America.
Overall, Netflix makes up roughly 34.9% of peak downstream traffic on the continent, while YouTube follows with the second largest share at just over 14%.
That shouldn’t come as much of a surprise, and is in line with previous numbers reported by Sandvine. What might be surprising is that Amazon Instant Video is creeping up in the ranks. Though the service still only takes up 2.6% of downstream traffic, that’s more than twice the bandwidth it took up 18 months ago.
Also worth noting from the report is that Facebook ranks higher than both both Amazon and Hulu when it comes to downstream traffic. Facebook actually comes in fourth overall (still only accounting for just under 3%), while Amazon and Hulu rank eighth and tenth, respectively (Hulu’s at just 1.4%).
Lastly, though HBO Go doesn’t quite make it in the top 10 list of internet bandwidth hogs, the report notes that it accounts for 1% of traffic “during peak period,” providing a starting point to look at when the network’s stand-alone OTT services goes live.Tags: Amazon, Amazon Instant VIdeo, facebook, global internet phenomena report 2H 2014, hbo, HBO Go, Hulu, Netflix, OTT, Sandvine, streaming video, streaming video services, youtube