New Firm Mozaic Branding Wants to Play Matchmaker for Brands and YouTube Stars

/ Aug 5, 2014

mozaic branding 2

Brands increasingly are working with YouTube creators to reach younger demographics online. So it makes sense that — beyond MCN Land — more companies will pop up to play matchmaker for both of these worlds.

The latest is Mozaic Branding, a new branded content/consulting firm based in NY and LA, founded by a quintet of veteran advertising and new-media entertainment executives.

At the helm is chief executive officer Fran Solomita, the former VP of branded entertainment at Maker Studios. During his time at the MCN, Solomita said he “supervised” partnerships with brands like Quaker, PepsiCo, Discover, and Universal Pictures.

He will look to do the same at Mozaic, while also remaining MCN-agnostic. The goal is to match the right brands with the right creators, regardless of representation or affiliation.

“In this ever-changing landscape we’ve created a new model to more efficiently give brands what they pay for, and the talent what they’re worth,” adds Solomita.

The company will also rely on an executive team that has plenty of experience in the world of new-media, advertising, and business. In addition to Solomita, Mozaic’s other founding partners include: COO Mike Bienstock, founder of Semaphore who also negotiated Discovery’s purchase of DeFranco Creative; chief strategy officer Peter Bray, who most recently was the director of digital at Saatchi & Saatchi; chief creative officer Todd Grossman, an experienced writer/director/producer; and CFO Nate Higgins, co-founder of Semaphore.

“Million dollar slick commercials are no longer resonating with consumers under 30,” said Bienstock in a statement. “We are at the dawn of a massive shift in the way brands connect with consumers…We intend to give brands an easy-to-navigate, direct process to connect with the influencer community, and ultimately the consumer.”

Tags: , , , , , , , , , ,


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series