New Vevo Series Showcases Emerging Musical Talent

/ Sep 15, 2014

Betty_Who

“DSCVR,” a new program aiming to introduce emerging artists to Vevo viewers, has premiered on the music video platform and YouTube.

Going forward, the series will showcase a new artist every week, pairing live performances from the artists with a video interview. Performances will take place at The Dream Downtown’s Electric Room in New York City, which is the show’s official hospitality partner.

Betty Who kicks off the series preceding the release of her premiere album, “Take Me Where You Go,” on October 7. The video of her song, “Somebody Loves You,” is also currently available on Vevo.

New episodes roll out every Monday on the digital video platform. Up-and-coming artists scheduled to be featured include Chet Faker and Mary Lambert.

“DSCVR” joins the Vevo series “Lift,” which helps promote artists who have already made a name for themselves. Musical artists featured on “Lift” include One Direction, Kacey Musgraves, Kendrick Lamar, and others.

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