New Video App ‘Stre.am’ Enters the Live-Streaming Scene

/ Mar 16, 2015

Stream App is a new Meerkat rival

As Twitter ended Meerkat’s use of its social graph this past weekend, a new streaming video app entered the scene at SXSW.

Stream (stylized: “Stre.am”), a video app available on iOS and Android devices, offers functions similar to Meerkat and other competitors in the streaming app space, such as Snapchat and Vine. Like Snapchat, Stream lets users save videos “Reels” for 24 hours (akin to Snapchat’s “Stories”), which they can share with their friends and can run from anywhere between three to 15 seconds. Videos shot on the platform can often look like Vines, as they allow for lots of quick cuts.

More like Meerkat, Stream lets users shoot and share real-time video accompanied by a live chat. A “hide” feature lets users shift their focus back to video from the chat at any time.

Stream also highlights its most popular Reels, creating a venue where video talent can potentially grow their audiences, almost like YouTube’s Google Preferred. The app also focuses solely on video, so there are no other media posts allowed. Lastly, all Stream users can have their own, individual home pages with unique URLs.

As CEO of Stream, Eric Bowman, explained this decision, “Context is essential. With Meerkat’s execution, context was lost on Twitter—it’s important that live streams be contextualized and additive to users’ social graph.”

The live-streaming app, which allows users to share their videos to Twitter, Facebook, SMS, and email, is currently a finalist for the SXSW Interactive Innovation Award (the winner will be announced on March 17).

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