Newfronts: AOL Presentation a Snooze; Content Mediocre
It’s fitting that an emerging new industry would be presenting in the backyard of a dying one; such was the setting of AOL’s Newfront presentation at the Moynihan Hall, the former Central Post Office.
700 guests packed into the presentation area to see the roughly 150 minute presentation on AOL’s new advertising strategy as well as original programming, which features celebrities like NFL Star Ray Rice, 17-year-old NASCAR driver Dylan Kwasniewski, YouTube celebrity iJustine, fashion blogger Sartorialist, as well as traditional Hollywood celebrities like Sarah Jessica Parker and Gwyneth Paltrow.
A total of 15 new shows were announced, but out of the roster none stood out as exceptional; there was no huge hit like Netflix’s “House of Cards,” which was mentioned by name and has set an industry standard everyone appears to now uphold as far as premium original content is concerned.
Arianna Huffington took the stage at one point to discuss the growth of Huffpost Live, which AOL CEO Tim Armstrong called the “most disruptive” technology yet as it is “live cable for the Internet.”
Huffpost Live has seen 51 million views in 8 months, and Huffington herself believes the success of Huffpo Live has to do with this shift of having an inclusive conversation about the news in a talk-show format rather than just “a few people telling you what happened.”
Huffpost Live won a Webby Award today for “Best News and Information” channel in the online film and video category, despite not even being a year old.Tags: AOL, Digital Content Newfronts, newfronts