Newfronts: CAA Goes for Redundant; Blip Goes for the Gold - VideoInk
 
 

Newfronts: CAA Goes for Redundant; Blip Goes for the Gold

/ May 1, 2013

blip

Anyone who has been attending the newfront presentations this week would have found CAA’s newfront breakfast a tad superfluous.

Sarah Jessica Parker presented “city.ballet,” a 12-episode series exploring the  prestigious New York City Ballet through the lives of its dancers. “This is a project we are madly, desperately, foolishly in love with” said Sarah Jessica Parker, who also happens to be a  board member of the NYCB.  “city.ballet.” will air on AOL.

Other AOL repeats included Rocco DiSpirito’s lessons in healthy Italian cuisine from Italian mothers titled “Now Eat This,”  Gwyneth Paltrow’s  “Second Chances,” and the series about athlete’s tattoos, “My Ink.”

Alloy Digital’s comedy about a soap opera starring Jane Lynch titled “Dropping the Soap” looked promising, and will be broken into 10 episodes of 7 – 10 minutes. Then there is the actual soap opera “South Beach” whose cast is 50% Hispanic in order to reach a multicultural audience. Yahoo!’s cyber thriller Cybergeddon is coming back for a second season too. Speaking of Yahoo!, Zachary Levi’s “Tiny Commando” was plugged as well.

CAA’s could have easily been skipped.

Meanwhile, Blip – which wasn’t nearly as well attended – knocked it out of the park. Not only was the newfront presentation filled with game-changing announcements – Blip cozying up with Freemantle Media, partnering with Ray William Johnson and My Damn Channel, and hiring Jason Krebs as President of Sales and Marketing- but their new content offerings were solid. Some of the shows previewed even smelled of a “Burning Love”/ “House of Cards” kind of success, particularly “Mainly Murder” and “the Great S. Cape!”

“Mainly Murder,” a comedy about a murder mystery dinner troupe, stars the hilarious Rob Huebel, Dannah Feinglass Phirman and Danielle Schneider. The film noir-like “The Great S Cape” tapped Batman producer Michael E. Uslan for this 12-part adventure series about a magician-turned-private detective.

“The Newfront was the right time to introduce Blip’s new direction of curated, brand-friendly content around audience interests,” said CEO Kelly Day in a press release. “By bringing together the best content creators from Hollywood to YouTube, Blip is able to offer advertisers and audiences topical channels around strong brands and talent.”

 

Tags: , , , , , , , , , ,


belgium_Netflix

Belgian Telecom Operator Belgacom to Offer Netflix on Set-Tops

AOLadvertising

AOL and Publicis Expand Partnership into Programmatic Video

YoutubePlaybookBrands

3 Ways for Brands to Turn Viewers into Subscribers on YouTube

Marriott International

Marriott Paving the Way in Online Video for Hotel Industry

Chelsea Handler

Here’s a Sneak Peek of Chelsea Handler’s Upcoming...

Youtube_sad

Top YouTube Operations Exec, Tom Pickett, Leaves Company

AlphaHouse

Amazon to Go All-Out with ‘Alpha House’ Season 2

IAB

IAB to Form Research and Development Tech Lab

NewsToKnow

Monday 9.29.14: News to Know

Ear Biscuits Matthew Santoro

How Matt Santoro Developed His Unique Brand on YouTube

YouTube

Top Five Emerging Consumer Brand Channels on YouTube

Alist_branded

Some Companies Are Rewarding Views of Branded Videos

FRANCE DAILYMOTION

Dailymotion Unveils Private Ad Exchange

Ear Biscuits Matthew Santoro

Matt Santoro: A Case Study on Rapid Subscriber Growth on YouTube

Starz Survivor's Remorse

Starz to Offer Double-Dose of ‘Survivor’s...

sonia gil disney parks

EXCLUSIVE: Sonia Gil Partners with Disney World Resorts on New...

MichellePhan

Michelle Phan and CEG Launch New Music Shingle Shift Media Group

SeinfeldCICGC

Crackle Sets Premiere Date for ‘Comedians in Cars’...

NewsToKnow

Friday 9.26.14: News to Know

fullscreenlogo

Fullscreen Adds to Musical Offerings with We Are The Hits

Screen Shot 2014-09-25 at 2.55.54 PM

Major League Gaming Gets Own Arena

SNL

Brits Love ‘SNL’ Clips on YouTube, So Do a Lot of Others

Zoella1

YouTube Extends Mainstream Ad Efforts Across the Pond

Momtastic

Momtastic Debuts New Latina Section, with Plans for...

Winx Club

Netflix Orders Two Seasons of New ‘Winx Club’ Spinoff

tubularlabs

Endemol Beyond Plugs into Tubular Labs for YouTube Insights

Jeremy Lin Whistle Sports

Jeremy Lin Posts Up with Whistle Sports

NewsToKnow

Thursday 9.25.14: News to Know

AmazonBox

Bill Carr, Amazon’s Head of Media, Is Leaving the Company

web series wednesday

Web Series Wednesday: Meet Some New Friends

nive nulls

Austin Null of The Nive Nulls on His YouTube Life

sports jeopardy crackle

Crackle Premieres ‘Sports Jeopardy with Dan Patrick’

vimeo high maintenance

Vimeo Sets Premiere Date for First Funded Series, ‘High...

Channel Frederator Network

Channel Frederator Network Adds Silly Filly Studios, Other...

JukinMedia

Jukin Media Nabs Machinima’s Cameron Saless for EVP Post

popples

Netflix Orders Children’s Series Based on Popples Toys

cnn digital roy choi

CNN Digital and Roy Choi to Serve You Some ‘Street...

140 Proof

140 Proof Unveils Socially Conscious Mobile Video Ad Tech

buzzmyvideos

European MCN BuzzMyVideos Scores Syndication Deal with AOL

BBTV

BroadbandTV Inks Multi-Year Original Content Deal with FremantleMedia