Newfronts: CAA Goes for Redundant; Blip Goes for the Gold

/ May 1, 2013

blip

Anyone who has been attending the newfront presentations this week would have found CAA’s newfront breakfast a tad superfluous.

Sarah Jessica Parker presented “city.ballet,” a 12-episode series exploring the  prestigious New York City Ballet through the lives of its dancers. “This is a project we are madly, desperately, foolishly in love with” said Sarah Jessica Parker, who also happens to be a  board member of the NYCB.  “city.ballet.” will air on AOL.

Other AOL repeats included Rocco DiSpirito’s lessons in healthy Italian cuisine from Italian mothers titled “Now Eat This,”  Gwyneth Paltrow’s  “Second Chances,” and the series about athlete’s tattoos, “My Ink.”

Alloy Digital’s comedy about a soap opera starring Jane Lynch titled “Dropping the Soap” looked promising, and will be broken into 10 episodes of 7 – 10 minutes. Then there is the actual soap opera “South Beach” whose cast is 50% Hispanic in order to reach a multicultural audience. Yahoo!’s cyber thriller Cybergeddon is coming back for a second season too. Speaking of Yahoo!, Zachary Levi’s “Tiny Commando” was plugged as well.

CAA’s could have easily been skipped.

Meanwhile, Blip – which wasn’t nearly as well attended – knocked it out of the park. Not only was the newfront presentation filled with game-changing announcements – Blip cozying up with Freemantle Media, partnering with Ray William Johnson and My Damn Channel, and hiring Jason Krebs as President of Sales and Marketing- but their new content offerings were solid. Some of the shows previewed even smelled of a “Burning Love”/ “House of Cards” kind of success, particularly “Mainly Murder” and “the Great S. Cape!”

“Mainly Murder,” a comedy about a murder mystery dinner troupe, stars the hilarious Rob Huebel, Dannah Feinglass Phirman and Danielle Schneider. The film noir-like “The Great S Cape” tapped Batman producer Michael E. Uslan for this 12-part adventure series about a magician-turned-private detective.

“The Newfront was the right time to introduce Blip’s new direction of curated, brand-friendly content around audience interests,” said CEO Kelly Day in a press release. “By bringing together the best content creators from Hollywood to YouTube, Blip is able to offer advertisers and audiences topical channels around strong brands and talent.”

 

Tags: , , , , , , , , , ,


Tiesto

Summer Music Festivals and Branded Content

 
Al Roker

Roker Media Partners with HooplaHa on Live Streaming Originals Slate

 
Campus Insiders Twitter

Twitter to Live Stream 300 College Sporting Events via Campus...

 
Comic-Con Logo

Circa Teams with Defy Media’s Clevver for Comic-Con Coverage

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
International Drone Racing Association ESPN

Drone Racing Gets Dedicated Streaming Channel Drone TV

 
DavidLoker_VideoInk_300x250

Amazon and Netflix Alum David Loker Heads to Ayzenberg

 
AndrewGraham_VideoInk_300x250

CAA Grabs Andrew Graham from Big Frame; Retains Clients as Agent Rep

 
Machinima Logo

Machinima Takes China with Sohu Partnership

 
Periscope is Twitter's live-streaming video app

Periscope Adding New Watch and Discovery Features

 
Transformers Combiner Wars Machinima

Machinima Reveals Voice Cast & Trailer for...

 
AmazonBox

Amazon Unveils 2016 Comedy Pilot Season

 
Ana Kasparian The Young Turks

The Young Turks’ Ana Kasparian Talks Puke, Vitriol &...

 
Algorhythm New Form Digital Above Average Craig Benzine WheezyWaiter

What Above Average Plans to Do with $15M in Funding from Turner...

 
Adam Sandler Ridiculous Six Netflix

Adam Sandler Teams with Oscar-Winner Jennifer Hudson for Netflix...

 
VideoAd_1

Video Is Not The Answer (But Great Video Might Be)

 
Twitter

Twitter and NBA Partner on Two New TV-Style Shows

 
BuzzFeed Tasty

BuzzFeed’s ‘Tasty’ Stays Atop Cross-Platform...

 
Reelio Logo

Reelio Greenlight Serves Up Brand-Ready Influencer Project Database

 
Kalel Kin Community

Kin Community Coming to Australia

 
Internet Creators Guild

Is Hank Green’s Internet Creators Guild a Fair Deal?

 
Netflix_new

Netflix Disappoints with 1.68M Net Subscriber Adds in Q2 2016

 
Star Trek Logo

New ‘Star Trek’ Series Going Boldly with Netflix...

 
Pokemon Go

The Week In Branded Content

 
Popsugar

Popsugar Partners with ABC for Political Convention Coverage

 
Moms With Attitude Awestruck

Awestruck Bringing the World More ‘Snooki and JWOWW: Moms...

 
SUPER_HIGH_SCORE_STONED_POKEMON_Merry Jane

Merry Jane Throws Stoned Pokemon Party on ‘Super High...

 
Emmys

Netflix Grabs 54 Emmy Nominations, Amazon Scores 16

 
Emmys_VideoInk_300x250

FULL LIST: Inaugural Short Form Emmy Nominees

 
Catastrophe Amazon

Amazon Invites ‘Catastrophe’ for 2 More Seasons

 
VidCon 2016 2

5 Things I Learned at VidCon 2016

 
Boondoggle ABC Ty Burrell

ABC Revamps Streaming Service with 7 Original Short-Form Series...

 
BitTorrent News

BitTorrent News to Debut with Republican Convention Coverage

 
YouTube Money

YouTube Touts Anti-Piracy Efforts as Per-Stream Payments to...

 
Outstream Video Sublime Skinz

Why Outstream Video is Going to Drive the Video Market

 
Netflix acquires three new indie flicks

Netflix Price Increases Won’t Scare Away Many Subscribers,...

 
Sickhouse Idigenous Media

Indigenous Media Returns to ‘Sickhouse’ for Sequel

 
Uninterrupted

LeBron James’ Uninterrupted Adds Gotham Chopra as...

 
Project Greenlight Studios See Yourself

Project Greenlight Digital Studios Launches LGBTQ Filmmaking...

 
Disney Accelerator

Disney Accelerator Taps JauntVR, Playbuzz and YouTube...

 
PewDiePie 3-2-15

Warner Bros. Settles FTC Charges for Payments to PewDiePie and...