NewFronts: VEVO Reaffirms Power of Music, Itself

/ May 3, 2013

VEVO

“Music helps us make sense of the world” waxed Rio Caraeff, the President and CEO of VEVO, speaking from the stage last night at VEVO’s Newfront. “Music’s power brings us all together, connects us to something larger than ourselves.” Alexis Josephs, VEVO’s VP of Sales, called music the “zeitgeist of pop culture” and musicians the “biggest celebrities in the world.”

In fact, the entire VEVO NewFront presentation was an affirmation of “the power of music,” the phrase of the evening.

Sekou Andrews, who acted as MC and host between musical acts and speeches by executives, extolled “music’s unstoppable force” through powerful spoken poetry. “A songstress in E Flat” will cure cancer, rhymed Andrews, referencing recent music therapy research.

And what better way to show the power of music than to have live musical acts? Artists performing tonight included Carly Rae Jepsen, Jessie Ware and Kendrick Lamar.

It is this universal appeal of music then, that has allowed VEVO to become the largest music video platform in the world, collecting 232 million global viewers last year. 25 percent of those global views happen on smartphones, and VEVO’s library of 75,000 music videos gets more views than NBC, Hulu, Fox, CBS and Univision’s online videos combined. Other stats touted included six views on average per person.

Not content with exclusive rights to music videos by “the “biggest celebrities in the world,” VEVO now produces 20 original music-centric shows.  VP of original programming Scott Reich described the two newest, “Lyric Lines” and “The Comment Show” as “humorous and edgy” and “very different for us.”

Rock on, VEVO.

Tags: , , , , , , , ,


YouTube Gaming vs. Twitch

Can YouTube Gaming and Twitch Share the Playground?

 
Kaleidoscope VR Film Festival

Experiencing Virtual Reality at the Kaleidoscope VR Film Festival

 
FlareKids

Cox Communications Sets its Sights On Kids with Flare Kids App

 
OkaleyHelbig

Grace Helbig and Tyler Oakley Tapped to Host Streamy Awards

 
Peter Gabriel CueSongs

Peter Gabriel’s CueSongs Bringing Music to the Online...

 
Matthys

NBCU Vet Philip Matthys To Head Business Affairs For Hulu Originals

 
yanyi

5 Emerging Channels Featuring Female Creators

 
Galaxy Quest

Amazon Studios Going on ‘Galaxy Quest’

 
Here's how musicians should use facebook

Facebook Finally Takes On Freebooting With New Copyright Tools

 
FitnessLogo

FitnessMagazine.com’s SweatTV Enters the Streaming Workout...

 
Difficult People Hulu Billy Eichner Julie Klausner

Hulu Renews ‘Difficult People’ for 2nd Season

 
NGSNLigaMXLogSmash

Soccer Streaming Heats Up As NGSN Pacts With Liga MX

 
DiscoveryVRlogo

Discovery Jumps into Virtual Reality With Discovery VR App

 
rsz_camera-408258_1280

Taming the Online Video Wild West Takes Some Tech Savvy

 
AmazonBox

Amazon Video Follows Netflix to Land of the Rising Sun

 
supergravitypics

Supergravity Pictures Hires Development Duo

 
Muchdigitallogo

Much Digital Studios Launches its First Round of Brand Partnerships

 
Daniel Fisher Playbuzz

Playbuzz Opens Up Shop in The U.K. for its Snackable Content

 
Snapchat

Snapchat Adds Three Big Names to Discover, Eyes New Revenue

 
PBSDigital

Web Series Wednesday – PBS Digital Studios

 
Channel Frederator Network

Channel Frederator Expands its Animation Network with 90 New Channels

 
Hulu gets rid of the plus

Hulu Goes Programmatic with Oracle and LiveRail

 
Divimove

Divimove and Sony/ATV Partner For Digital Music Publishing

 
Star Wars Force Friday Unboxing Maker Studios

Disney Unboxes Maker Studios Talent for Star Wars Product Launch

 
angrybirdstoons

Layoffs at Rovio in The Wake of Restructuring

 
Mike Rothenberg River Accelerator

Virtual Reality – The Rewards, The Risks with Mike...

 
YouTube Gaming

YouTube Gaming Clicks on Start Button

 
comics

Machinima and Michael Bay Team Up for Video-Enhanced Graphic Novels

 
smoshmovie

Smosh: The Movie in Walmart, On its Way to Netflix

 
5922553_orig_opt

Subway: The Series Goes Underground for Laughs

 
CBS

Cablevision Woos Cord-Cutters with CBS Streaming Video Service

 
AndyKaplan

NATPE/Content First Elects Sony’s Andy Kaplan As Chairman

 
Social Media Special-Ops MTV Other

The Truth Behind MTV(other)’s ‘Social Media...

 
Fail Army

FailArmy Comes Out Victorious with Superfan App

 
amazonstudios

Amazon Casts Billy Bob Thornton and William Hurt in...

 
Superfan

Vevo’s Super Fan Showdown Posts Strong Season 3 Numbers

 
Erin McPherson Maker Studios

Erin McPherson and Jeremy Welt Out at Maker Studios

 
raindance web fest 7-29-14

Raindance Web Fest Announces 2015 Independent Series Award Nominees

 
quickflix

Quickflix Calls Off China Deal, Has Netflix Claimed Another Victim?

 
MikeJones

5Qs With Science CEO Mike Jones On FameBit and Original Content