NFL Now, the League’s New Online Video Service, Kicks Off

/ Aug 7, 2014

Desk_NFL

If you want to watch live NFL games online, you’re going to have to pay for TV. And even then, most games won’t be available to you on an authenticated basis.

But if you’re a super-fan who can’t get enough NFL content — even with two 24-hour networks at the league’s disposal (that’s an ESPN joke) — then download the new NFL Now app.

First announced by the league in January, NFL Now is an ad-supported video service that offers a personalized stream of short-form NFL content directly to users across a number of devices. This includes game highlights and other content from league properties like NFL.com and the NFL Network, as well as content supplied by the 32 NFL teams from their facilities and on game-day.

On the originals front, the NFL has set-up NFL Now Studios, which will tape breaking news and analysis segments on a daily basis.

In total, the league is targeting 6,300 minutes of original content every week for NFL Now, on top of 4,800 minutes of team-supplied content every week during the regular season.

This is all for free. Though there’s also NFL Now Plus, a subscription version for $1.99 per month that also offers access to the NFL Films vault.

In addition to iOS and Android, NFL Now is also available on Windows smartphones and tablets, the Kindle Fire, and connected-TV devices like the Roku, Xbox, Apple TV, and Amazon Fire TV. Some of the content will also be distributed via Yahoo Screen and Yahoo Sports.

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