Nickelodeon Greenlights The Fine Brothers’ ‘React to That’

/ Apr 30, 2014


The Fine Brothers are indeed going to television — in fact, they hope to go to the movies, too.

Following our report in February about a pilot development deal between the YouTube creators, who have more than 8 million subscribers on YouTube, and Nickelodeon for a TV adaptation of their popular “React” franchise, the kids network has ordered a 13-episode season of the show, which will be called “React to That.”

Nickelodeon’s version of “React” will feature the format’s staple of kids and teens reacting to videos, but will include other elements as well. Per The Hollywood Reporter, reactors featured in the show will also “pop out of the reaction room and into showdowns where the clips come to life as each reactor is confronted with a challenge based on the video they just watched.”

As we first reported, Nick Cannon is on board to produce “React to That.” Cannon’s production partner and manager Michael Goldman will produce.

The series will premiere on Nickelodeon later this year. The network isn’t a stranger to bringing online video brands to television, having also worked with AwesomenessTV on a half-hour sketch comedy show.

It doesn’t end there, though. Cannon and Goldman are also working with the YouTubers on a pilot presentation for the Sundance Channel, which will be a pop culture show that’s also another take on the “React” format.

And beyond that, the duo are working on a feature film, which has been financed by Fullscreen for less than $5 million. Fullscreen signed the creators last December, with a promise to help expand their content offerings to platforms beyond YouTube and digital video.

If that wasn’t enough, The Fine Brothers are also working with producer Marc Summers on a cooking show, which will be shopped around to multiple networks.

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