Nielsen Report Reveals Huge Surges in Streaming and Tablet Usage
Today’s Q1 2013 Cross-Platform Report from Nielsen reveals increased smartphone and tablet Internet usage since just last year. Tablet ownership alone in Q1 2013 more than doubled since Q1 in 2012. In addition, video streaming on iPad is also outpacing streaming on smartphones by 33 minutes per person, per month (1 hour, 48 minutes compared to 1 hour, 15 minutes).
Users watching video on mobile phones increased by 26%. Yet that only accounts for a 28-minutes-per-month increase in viewing time for mobile phone users, whereas watching video on the Internet increased by almost three whole hours when compared to Q1 2012 (from 5 hours, 24 minutes to 8 hours, 20 minutes per user per month). Which is to say, a year of streaming has seen incredible strides for handheld streaming devices, but online streaming has made the largest gains.
Generally speaking on mobile internet usage, men and women both spend over four hours per month, but women are usually online for two hours more. And that’s only 13 percent of their smartphone time–the remaining time was spent using apps, use of which on iPads peaked at 9 PM.Tags: iPad, nielsen, smartphone, streaming, tablet