Digital Viewing Up, Linear TV Viewing Down, Says Nielsen (Again)

/ Dec 3, 2014

online video terms to die

Nielsen’s “Total Audience Report” is the latest research to tout the growth of online video and the decline of linear TV viewing. In fact it’s the second Nielsen report in the past four months to say that.

Nevertheless, traditional TV viewing hours are still going down. During Q3 2014, TV viewership averaged over 141 hours per month, per person. That’s six hours less than what Americans watched in Q3 of last year (a roughly 4% decrease). Meanwhile, online streaming video viewing has increased by about 60% in the same time frame.

However, it’s worth noting that this massive increase in digital viewing rose from about seven hours a month to just under 11 since the previous year, so it still has a long way to go to catch up to traditional television. And within the context of this report, “online video” includes viewership of TV shows and movies on streaming platforms.

Yet there’s no denying that digital has become important to the entertainment industry. Acknowledging that, Nielsen has been trying to include digital viewing as part of its standard ratings practice. The company is also working on a unified “digital content rating” that encompasses all type of content on digital platforms. It also recently leaked plans to measure TV shows and movies on SVOD services like Netflix and Amazon.

“Our goal is to create a total measurement of all content and all ads — regardless of how they are accessed and the ad model that they’re supporting,” said Dounia Turrill, SVP at Nielsen, in the report.

This will become even more important as viewing on mobile video continues to grow. According to Nielsen, viewing time on mobile phones also went up since 2013. The increase was less dramatic than the general streaming video category, though, rising nearly 25% since 2013 with just 21 extra minutes tacked on to last year’s count of 1:46 hours of smartphone viewing per month.

Tags: , , , , , ,

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...