Livestream Wants to Be on Every Screen, Including the Biggest One at Home
Live streaming video (in the form of live programming) remains traditional television’s trump card. Even in this age of TiVo and DVR, the demand for live, minute-to-minute content is ever present. At its core, live video allows us to connect instantly with a cultural, if not global, touchstone. Take Super Bowl XLVII, for example. Over 108 million people tuned in to watch the game live when they could have just as easily recorded it. Same goes for other major sporting events, most awards shows, and other live events that bring a large number of people together to watch and talk about the same thing as it’s happening.
“Live content is interesting by nature,” explains Livestream co-founder and chief product officer Phil Worthington. “It’s about being there at the moment, you never know what you are going to get. It’s the same reason live content is interesting on terrestrial TV.”
Livestream, a streaming video platform that specializes in HD broadcasting, recently announced a partnership with Roku to offer more than 75,000 live events each month to Roku users via a new Livestream channel. Among the free content available, Livestream will broadcast events like New York Fashion Week and the Sundance Film Festival.
For Worthington and Livestream, the deal represents the company’s increased focus on the biggest screen in the house. “We’re making headway into the TV space. It’s a big move for us, moving from the desktop to mobile devices and now into the living room,” Worthington said. Since launch, Worthington said the Livestream app has had over 18,000 downloads.
Audiences viewing habits are changing and Livestream hopes to change with them. The new Roku app is just another way of doing so. As Worthington explains: “There is a decline of viewership watching video on desktops and an increase of viewership on mobile devices, tablets, and TVs. We have no idea where are viewers are going to be. So for us it’s really important to be on every platform.”Tags: Livestream, mobile video, New York Fashion Week, Phil Worthington, Roku, Sundance Film Festival, Super Bowl, TV