The NY Times Wants to Work with Emerging Filmmakers (on Ads)
The New York Times is seeking emerging filmmakers for custom ad content it produces for clients.
T Brand Studio, the paper’s branded content studio, is launching a new program called “The Selects,” which will allow new and aspiring film directors to enter for a chance to work with the NY Times on ad-based client projects. The effort is part of a broader push by the news outlet into branded and native-ad content.
As part of “The Selects,” directors and cinematographers — who don’t have any agency representation at the moment — may submit their video reels to T Brand Studio until April 4. Submissions can be no longer than five minutes; other information about the program and its rules are outlined here.
At the end, T Brand Studio will choose five filmmakers as part of its inaugural program. This group will then get the chance to work with the studio on films and brand campaigns for some of its “premier” clients, the company said.
The winners will be announced at The NY Times’ 2014 Newfronts presentation, which is scheduled to take place on April 27.Tags: branded content, DCNF, Native Advertising, The New York Times