Ocho, a New Social Video App, Launches with Backing from Mark Cuban
Ocho is a new mobile/social video network — initially launching on the iPhone — that’s looking to compete with the likes of Vine and Instagram video.
The startup is backed by a $1.65 million seed round from a group of investors that include Mark Cuban, Bill Lohse’s Social Starts, Bat Brimer, and Jiawei Wong.
Similar to Vine and Instagram, Ocho allows users to capture short-form videos and upload it to its app. Unlike Vine and Instagram, Ocho caps videos at eight seconds, and distributes the clips in a fashion that the company says is better suited for viewing video content. Basically, the app offers a continuous stream of clips, promoting a “lean back” viewing experience for its users.
Also unlike Vine and Instagram, all Ocho videos are shot with a 16:9 aspect ratio, regardless of how the user holds his or her iPhone. This allows videos to port seamlessly across all iOS devices, including the Apple TV, the company says.
Users can capture new content on the fly, or upload previously shot videos and trim them to eight seconds. Other features include time-lapse, visual filters with brightness control, volume control, and voiceover narration.
On the social front, users can also share (“re-Ocho”) videos across Facebook, YouTube, and Twitter. There is no commenting system in the platform, instead Ocho enables users to quickly capture video replies.
Upon launch, Ocho is boasting of a partnership with Vice Sports. Vice Sports will distribute sports-related short-form clips, including field dispatches, exclusively on the app.
Ocho’s seed round will be used, in part, to secure additional partnerships, as well as continued product development.Tags: app, Instagram for Video, iOS, Mark Cuban, mobile video, Ocho, social video, Vine