WATCH THIS: Oculus Rift Teams Up with Mountain Dew
This article originally appeared in [a]list Daily
By Robert Workman
The team behind Mountain Dew is making quite a few innovative moves these days — odd soda flavor “Dewritos” not withstanding. However, along with delivering new products, the brand also wants to immerse its audience in a new, virtual experience.
Back in September, the team announced the production of a live-action, 360-degree experience that utilizes the Oculus VR headset to create the virtual “Dew Tour Brooklyn.” Those in attendance could put on the headset and check out skateboarder Paul Rodriguez taking part in a run alongside the “Mtn. Dew” skate team for a two-minute period.
As Mountain Dew director of brand marketing Jamal Henderson explained, “This is not an advertisement. This is an experience.” You can watch it below:
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Tags: Alist Daily, alistdaily, branded content, dew tour brooklyn, dewritos, Marriot, Mountain Dew, Oculus Rift, Oculus VR, paul rodriguez, pro skating, San Diego Comic-Con, Skateboarding, VR