On24’s Webinars Get ‘Sexy’ Edge with Portal A
On24, a webcasting and virtual communications company, is taking a more creative approach to popularizing their webinar solutions. Launched today, their “hip-hop” video titled “This Is How You Webinar” adopts a fresh perspective on branded content.
Created with the help of Portal A studio, “This Is How You Webinar” marks On24’s entry into branded video content. The campaign targets those in the B2B community, including On24’s clients at Fortune 500 companies.
Uploaded to YouTube yesterday on On24’s channel, the video has amassed nearly 40,000 views. Portal A is further helping view count via Twitter and TrueView campaigns.
Other campaigns from Portal A include branded content for Kimpton Hotels, the “Who Does That?” campaign, and the 2013 internet homage, “YouTube Rewind 2013.” Portal A is headquartered in San Francisco and Los Angeles.Tags: branded content, fortune 500, on24, portal A, this is how you webinar, TrueView, twitter, youtube, youtube rewind 2013