‘Orange Is the New Black’ Is Really Popular…Among Pirates

/ Aug 20, 2014


We all know that the everyone loves Netflix’s “Orange Is the New Black” — at least that’s what Netflix tells us, claiming the series is its most popular original to date. However, recent data from Tru Optik, a company that says it collects intelligence on digital media viewing, sharing, and overall demand, shows just how much the show’s popularity extends beyond its Netflix home.

In the second quarter of 2014, “Orange Is the New Black” ended up the third-most illegally downloaded show on the internet, following only “Game of Thrones,” which had a grand total of 298.9 million downloads, and “The Big Bang Theory,” which was downloaded 63.2 million times.

Not far behind the hit CBS comedy, “Orange Is the New Black” garnered 60.8 million downloads on file-sharing sites, making it the only series in the top 10 produced specifically for the internet.

Screen Shot 2014-08-20 at 3.01.40 PM

In spite of “Orange Is the New Black”’s peer-to-peer sharing popularity, its network sits at the bottom of the top 10 downloads list. Below the likes of HBO, CBS, CW, ABC, Fox, and others, Netflix just makes it on there with 62.6 million downloads. This also means that outside of “Orange Is the New Black,” pirates don’t care about any other Netflix show. (Take that, Frank Underwood.)

Screen Shot 2014-08-20 at 3.03.57 PM

Netflix does not release viewership numbers for its original series — it doesn’t feel the need to. Certainly, data such as this suggests that the company isn’t lying when it says “Orange Is the New Black” is really popular. Then again, it probably would also prefer viewers to watch the show on Netflix, rather than download it illegally.

Then again, peer-to-peer sharing on the web could mean increased promotion. Maybe someone downloading “Orange Is the New Black” for free will be prompted to watch the entire series later on Netflix. (Nah.)


*Images gathered from Tru Optik’s report.

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