Outrigger Media Tries to Simplify YouTube for Brands
/ Jun 10, 2014

YouTube

In an effort to help advertisers better execute scaled ad buys on YouTube, Outrigger Media has unveiled Vnetic, a media-planning tool that allows clients to create and curate personalized YouTube content networks that they want to advertise on.

Vnetic draws on data available via Outrigger’s OpenSlate platform, which assesses and evaluates more than 220,000 YouTube channels based on measures such as quality of content, engagement, and influence.

Based on this information, and using Vnetic, advertisers will now be able to select which channels they want to advertise on, and which ones they don’t. In total, there are more than 70 million ad-supported videos on Youtube that Vnetic can connect advertisers to, says Outrigger.

“Given the breadth of content on YouTube, helping brand advertisers better understand what’s available on the platform is a priority for us,” says Sarah Baehr, SVP and group director, digital strategy, at media-buying firm Carat USA. “Vnetic will help us make more informed buying decisions on YouTube and represents an opportunity to increase the reach and efficiency of our client’s video buys.”

Outrigger says Vnetic has been in beta since April, and is currently powering YouTube campaigns for more than 20 “blue chip advertisers.”

“Programmatic video media buying has been hampered by a scalable means to control the environment in which ads run,” adds Outrigger CEO Mike Henry. “Every brand advertiser has to balance reach and price against context and brand safety. Vnetic offers a quantitative and scalable way to address these needs while leveraging the TV-sized audience that YouTube offers.”

Tags: , , , , , ,


pauladeen

Paula Deen Network Sets Launch Date, Prices

Machinima_logo_red

Machinima Names New ‘Chief People Officer’

revision3 ross everett 2

Revision3 and Ross Everett Debut ‘The New Show’

JW Player

JW Player Adds Chromecast Support

zefr

Zefr Taps Agency World for New Marketing Boss

NewsToKnow

Tuesday 7.22: News to Know

social video

Brands ‘Like’ Owned Destinations Over Social...

pbs digital graphic novel

PBS Digital Turns ‘Radio-Play Graphic Novel’ into...

Sanjay_Sharma

Top Machinima Exec Joins Russell Simmons’ All Def Digital

NetFlix

8 Takeaways from Netflix’s Q2 2014 Earnings Report

awesomenessTVMusic

Awesomeness Music Is Ready for Showtime

Simpsons

Simpsons World Digital Hub Is Coming in October

Snowpiercer

‘Snowpiercer’ Finding Success on VOD Services

qplay

TiVo Founders’ Fledgling Online Video Service Qplay Is No More

target

Target Dresses YouTubers to Push Brand to College-Aged Shoppers

one chance

Weinstein Co. to Debut ‘One Chance’ on Yahoo Prior...

NewsToKnow

Monday 7.21: News to Know

Sympler

Reviewed! Video Editing and Remixing Made ‘Sympler’

Sequestered3

Summer Glau, Jesse Bradford Simmer in Crackle’s...

machinima robert patrick

Machinima and Paramount Buckle Up for Action-Drama ‘Chop...

Alist_Summit_1

Biggest [a]list Summit Yet to Feature Top YouTubers and MCNs

amazonstudios

Amazon Orders Pilot from ‘The Shield’ Creator Shawn...

fullscreenlogo

Fullscreen and Warped Tour Founder Kevin Lyman to Host YouTube...

Xbox_Tellem

Xbox Entertainment Studios Post-Mortem – History Repeats...

Xbox_Tellem

2 Ways Xbox Entertainment Studios’ Slate May Find New Life

deborah ann woll daredevil

‘True Blood’ Nabs Karen Page Role in Netflix’s...

BingeTV

Binge TV Viewers More Receptive to Ads (Study)

xboxone

Microsoft to Shut Down Xbox Entertainment Studios

aereo

Copyright Office Says Aereo Can’t Qualify as Cable Company

june diane raphael

June Diane Raphael Cast in Netflix’s ‘Grace and...

xboxone

With Layoffs Looming, Microsoft Looks to Trim Xbox Originals (Report)

joeyg2

Joey Graceffa Stars in New Short Film ‘Eon’ (Trailer)

NetFlix

Netflix Canada Cuts Exclusive Deal for Disney Films

NewsToKnow

Thursday 7.17: News to Know

Creativity Bundle

‘Creativity Bundle’ Offers Four Films Through VHX at...

Dude_Perfect

LG Teams Up with Trick-Shot Artists Dude Perfect

Brittani

AOL and Fullscreen Reveal YouTube Cast for ‘Follow...

international digital emmys

AOL, NY Times, and Ora TV Scoop Up News & Documentary Emmy Noms

NY Times Out There

NY Times Goes ‘Out There’ with New Science Video Channel