Outrigger Media Tries to Simplify YouTube for Brands

/ Jun 10, 2014

YouTube YouTube YouTube

In an effort to help advertisers better execute scaled ad buys on YouTube, Outrigger Media has unveiled Vnetic, a media-planning tool that allows clients to create and curate personalized YouTube content networks that they want to advertise on.

Vnetic draws on data available via Outrigger’s OpenSlate platform, which assesses and evaluates more than 220,000 YouTube channels based on measures such as quality of content, engagement, and influence.

Based on this information, and using Vnetic, advertisers will now be able to select which channels they want to advertise on, and which ones they don’t. In total, there are more than 70 million ad-supported videos on Youtube that Vnetic can connect advertisers to, says Outrigger.

“Given the breadth of content on YouTube, helping brand advertisers better understand what’s available on the platform is a priority for us,” says Sarah Baehr, SVP and group director, digital strategy, at media-buying firm Carat USA. “Vnetic will help us make more informed buying decisions on YouTube and represents an opportunity to increase the reach and efficiency of our client’s video buys.”

Outrigger says Vnetic has been in beta since April, and is currently powering YouTube campaigns for more than 20 “blue chip advertisers.”

“Programmatic video media buying has been hampered by a scalable means to control the environment in which ads run,” adds Outrigger CEO Mike Henry. “Every brand advertiser has to balance reach and price against context and brand safety. Vnetic offers a quantitative and scalable way to address these needs while leveraging the TV-sized audience that YouTube offers.”

Tags: , , , , , ,


GoProTsunami_Videoink_300x250

GoPro Ready To Tackle Both Product & Platform in 2016, Says...

 
BrandedTVLogo_VideoInk_300x250

The Rise Of Live Branded Content At New York Fashion Week

 
All Def Movie Awards

And the Award for Best Bad Muh F**ka Goes to All Def Digital...

 
Pokemon YouTube AdBlitz

The Big Game is Over – YouTube Names AdBlitz Winners

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Project Greenlight Digital Studios

Project Greenlight Digital Studios Names Advisory Board

 
Rabih Gholam Studio 71

Studio71 Hires Ryan Seacrest Prods.’ Rabih Gholam to Head...

 
GraceAndStyle_Videoink_300x250

Grace Helbig’s book “Grace and Style” Hits Top...

 
Glove and Boots Bento Box Entertainment

New Digital Studio Served Up by ‘Bob’s...

 
Epoxy

Epoxy Enables Instant Video Replies to Fan Comments Via Mobile App

 
Hayu NBCUniversal

NBCUniversal to Launch Reality TV SVOD Service Hayu in U.K.,...

 
AT&T Lab Grace Helbig

Grace Helbig Joins Influencers in AT&T Hello Lab Mobile...

 
FuboTVlogo

How FuboTV Plans to Be the Virtual MVPD for Sports Fans,...

 
Cut_Logo_300x250_VideoInk

Meet Cut — Gunpowder & Sky’s First Big Video...

 
Fishman

Digital Video Vets Launch Excellerate Advisory Firm

 
Jaclyn Glenn Streamup

Streamup Signs YouTube’s Favorite Atheist Jaclyn Glenn

 
Tom Cassell Syndicate Legends of Gaming Endemol Beyond

Syndicate (a.k.a. Tom Cassell) to host ‘Legends of...

 
Thunderbirds Are Go Amazon

‘Thunderbirds Are Go’ for Amazon for Four 13-Episode...

 
Beat Bugs Netflix

Beatles Songs Backing Animated Insects in Netflix Series...

 
YouTube Money

Brands Aside, Political Ads Top YouTube’s Advertising...

 
Foursome YouTube Red

YouTube Red Reveals Two New Originals, Teases Next Batch of Premieres

 
Fuller House

The FullerHouse Trailer is Here!

 
Digital Entertainment World DEW

Start-Ups Face Off at Digital Entertainment World

 
Joking Hazard Explosm Entertainment

Explosm Entertainment and Studio71 Go Kickstarter Route with...

 
Ricky Dillon Follow Me Keywords Press

Ricky Dillon Joins YouTube Literary Movement with ‘Follow...

 
MTV Snapchat Discover

Viacom Pacts with Snapchat for MTV Discover Channel and Ad Sales

 
Mozart in the Jungle

Amazon Renews ‘Mozart in the Jungle’ for Season 3

 
In Awe of You by AwesomenessTV Dress Macy's

AwesomenessTV Launches Fashion Line with Macy’s and Tie-In...

 
Studio71

Studio71 Opens Canadian Cooking Studio, Signs Domestic Geek and...

 
Horace and Pete Louis C.K. Steve Buscemi

Louis C.K. Releasing Series Direct-to-Digital Series as He Shoots It

 
Puppymonkeybaby Mountain Dew Super Bowl 50

Puppymonkeybaby Dominates Game Day Online Ad Competition, But...

 
Bryan Lanning

How Bryan Lanning Turned a Family Vlog into Pop Music Success

 
Heinz Ad Super Bowl 50

Try Our Super Bowl 50 Branded Video Sample Platter

 
Joe Montana Bay Area or Bust Super Bowl

How Brands Are Breaking the Internet with Super Bowl Videos

 
BrandedTVLogo_VideoInk_300x250

The Collision of Branded Content and Pro Sports

 
Orange is the New Black

Netflix Triples Down on ‘Orange is the New Black’

 
YouTube AdBlitz Jake and Amir

YouTube Reveals Top Trending Super Bowl Ads

 
mitu

Mitú Uses Influence Among Latino Millennials for Political Push

 
andy_milonakis

Andy Milonakis Signs Exclusive Live Stream Deal with Streamup

 
Univision Creator Network

Univision Creator Network Adds YouTuber Josh Leyva and...

 
BroadbandTV BBTV

Take That, Maker Studios! BroadbandTV Now Biggest Multi-Platform...