Outrigger Media Tries to Simplify YouTube for Brands | VideoInk

Outrigger Media Tries to Simplify YouTube for Brands

/ Jun 10, 2014

YouTube

In an effort to help advertisers better execute scaled ad buys on YouTube, Outrigger Media has unveiled Vnetic, a media-planning tool that allows clients to create and curate personalized YouTube content networks that they want to advertise on.

Vnetic draws on data available via Outrigger’s OpenSlate platform, which assesses and evaluates more than 220,000 YouTube channels based on measures such as quality of content, engagement, and influence.

Based on this information, and using Vnetic, advertisers will now be able to select which channels they want to advertise on, and which ones they don’t. In total, there are more than 70 million ad-supported videos on Youtube that Vnetic can connect advertisers to, says Outrigger.

“Given the breadth of content on YouTube, helping brand advertisers better understand what’s available on the platform is a priority for us,” says Sarah Baehr, SVP and group director, digital strategy, at media-buying firm Carat USA. “Vnetic will help us make more informed buying decisions on YouTube and represents an opportunity to increase the reach and efficiency of our client’s video buys.”

Outrigger says Vnetic has been in beta since April, and is currently powering YouTube campaigns for more than 20 “blue chip advertisers.”

“Programmatic video media buying has been hampered by a scalable means to control the environment in which ads run,” adds Outrigger CEO Mike Henry. “Every brand advertiser has to balance reach and price against context and brand safety. Vnetic offers a quantitative and scalable way to address these needs while leveraging the TV-sized audience that YouTube offers.”

Tags: , , , , , ,


Pixability

Pixability Unveils Programmatic Ad-Buying Platform for YouTube

Top5_Beauty

Top 5 Emerging Beauty Channels on YouTube

ooyala_02

With Its Latest Acquisition, Ooyala Aims to Enter Video Ad Business

VirginAmerica_Alist

Virgin America Invites You to a Flight on BLAH Airlines

dormtainment

Comedy Central’s New Web Show Stars Comedians of Dormtainment

dead rising

Harley Morenstein, Rob Riggle Join Cast of Legendary’s...

CAA_logo1

CAA Sells Majority Stake to TPG Capital

NewsToKnow

Monday 10.20.14: News to Know

Screen Shot 2014-10-20 at 12.29.15 PM

Refinery29′s Latest Show Explores ‘Out There’...

Crowd005

Digital Video Ad Revenues Hit $1.5B in First Half of 2014, Says IAB

hungergames

Lionsgate Enlists YouTube Stars for ‘Hunger Games’...

lionsgate

Lionsgate and Tribeca to Launch Streaming Service in 2015

NetFlix

Netflix, City, Shomi Partner on Canadian Thriller Series...

ShayCarl_AFV

Shay Carl Comes Full Circle with New Series ‘ShayFV’

Virunga01

Netflix Teams with Leonardo DiCaprio on Docu-Film...

MeganMacKay

How Megan MacKay Turned YouTube Makeup Tutorials into a Talking Point

vice

Vice News Expanding to Seven New International Markets

Punchline

Canada’s CFC and CBC Want to Help Online Creators Make a TV Show

OlgaFeature

Olga Kay Launches Mobile App, Connected-TV App Coming Soon

digitaslbi1

IAB UK Upfront Presentations Beg for ‘Change’

FaceBook1

Facebook Now Calls Itself a ‘Video Platform,’ Pushes...

Youtube_003

YouTube Sizzles, Serves Steak, and Introduces Google Preferred...

NewsToKnow

Friday 10.17: News to Know

popsugar

PopSugar Sets Premiere Date for First Scripted Comedy,...

JimmyWong

Jimmy Wong Turns to Indiegogo for New Musical Comedy Series

ParentsOfGayChildren

Ulive Debuts New LGBTQ Parenting Series on YouTube

TheRing

One Ring to Rule Them All: ‘The Hobbit’ Tops...

FacebookVSYoutube

Facebook Is Challenging YouTube…on Facebook

TopStar

DramaFever Teams with Moviefone on US Premiere of K-Drama...

NewsToKnow

Thursday 10.16.14: News to Know

CosmoBody3

Hearst’s CosmoBody Subscription Channel Arrives on Roku

ron howard

New Form Digital Releases 14 Short Films Made by Top YouTubers

carmilla

U by Kotex Inks Brand/Producer Deal for Smokebomb’s...

Lilyhammer Season 3

Netflix Sets Premiere Date for ‘Lilyhammer’ Season 3

CBS

CBS Launches Subscription Online Video Service

netflixTV

Netflix Not Sweating HBO, Reveals Some Viewership Data

WSW_10

Web Series Wednesday: Not Your Average Cat Videos

NetFlix

Netflix Doesn’t Hit Q3 Subscriber Targets, Blames Price...