Outrigger Media Tries to Simplify YouTube for Brands | VideoInk
 
 

Outrigger Media Tries to Simplify YouTube for Brands

/ Jun 10, 2014

YouTube

In an effort to help advertisers better execute scaled ad buys on YouTube, Outrigger Media has unveiled Vnetic, a media-planning tool that allows clients to create and curate personalized YouTube content networks that they want to advertise on.

Vnetic draws on data available via Outrigger’s OpenSlate platform, which assesses and evaluates more than 220,000 YouTube channels based on measures such as quality of content, engagement, and influence.

Based on this information, and using Vnetic, advertisers will now be able to select which channels they want to advertise on, and which ones they don’t. In total, there are more than 70 million ad-supported videos on Youtube that Vnetic can connect advertisers to, says Outrigger.

“Given the breadth of content on YouTube, helping brand advertisers better understand what’s available on the platform is a priority for us,” says Sarah Baehr, SVP and group director, digital strategy, at media-buying firm Carat USA. “Vnetic will help us make more informed buying decisions on YouTube and represents an opportunity to increase the reach and efficiency of our client’s video buys.”

Outrigger says Vnetic has been in beta since April, and is currently powering YouTube campaigns for more than 20 “blue chip advertisers.”

“Programmatic video media buying has been hampered by a scalable means to control the environment in which ads run,” adds Outrigger CEO Mike Henry. “Every brand advertiser has to balance reach and price against context and brand safety. Vnetic offers a quantitative and scalable way to address these needs while leveraging the TV-sized audience that YouTube offers.”

Tags: , , , , , ,


Susan_lyne

AOL’s Brand CEO Susan Lyne Steps Down to Run New VC Fund...

CollegeMusical

Kurt Hugo Schneider’s ‘College Musical’ to...

netflix hemlock grove

Netflix Gives ‘Hemlock Grove’ Third and Final Season

SoniaGil

New Season of Sonia Gil’s Series ‘Almost Free’...

Red Bull Series

Red Bull’s New Series Explores History of Video Game Music

YouTubeSpaces_Legendary

Legendary and YouTube Team Up for Spooky Content Competition

Crowd005

YouTube’s Fan Funding Feature Now Live in the US

Screen Shot 2014-09-02 at 10.54.17 AM

GQ’s New Series Will Cure Your Hangover

netflixTV

Netflix and Facebook Allow Users to Send Private Recommendations...

Idiot'sGuide

Above Average Renews Its Animated Tutorials for Idiots

NewsToKnow

Tuesday 9.2: News to Know

Culture Machine

Culture Machine Raises Money, Boards Former YouTube Product Head...

jim louderback

Jim Louderback Exits Discovery Digital Networks

MobileTechnology

6 Mobile Technologies Creators and Content Providers Should Try

BBC

BBC’s iPlayer to Strut Out Multiple Shows for London...

vice

Time Warner Out on Vice Media, A+E Networks Buys In (Updated)

FowlerSistersEarBiscuits_01

The Fowler Sisters on How to Deal with Hate Online

Before_going_mobile_02

What Should Video Creators Know Before Going Mobile?

The_Chair

Starz to Stream Episodes of Shane Dawson Series Ahead of Premiere

angrybirdstoons

Angry Birds Maker Rovio Names Next CEO

kendall_rhodes01

Untitled Hires Relativity Exec Kendall Rhodes to Grow Digital Business

TheSpecials_01

Oprah Winfrey’s OWN to Air Webby-Winning Docu-Series...

VideoInkRecap_Aug

Recap! VideoInk Presents… Mobile Video and Vine

Own_image

Oprah Winfrey Network Keeps Growing Its Empire…Digitally

Fred

Lucas Cruikshank and CDS Bring Back ‘Fred’

amazonstudios

The Latest Amazon Pilots Are Here

Marco Polo_04_00101r1

Netflix Sets Premiere Date for ‘Marco Polo’ —...

NetFrance

Netflix’s First French Series Wants to Be Another...

NewsToKnow

Thursday 8.28: News to Know

Native_Ads

The Rise of Native Ads and the Importance of Being Human

WSW_03

Web Series Wednesday: Dark, Eccentric, and Inspirational

US_OnlineVideo

Why Hollywood Can’t Ignore Digital Distribution

Raindance_Web_Fest

What’s in Store for UK’s Raindance Web Fest 2014

PlutoTV

Pluto.TV Adds More Top Digital Video Players to Lineup

Screen Shot 2014-08-27 at 11.40.32 AM

‘Better Homes and Gardens’ Debuts on Portico TV

brian_felsen_01

YouTube Music Monetizer AdRev Names New President

amazon transparent

Amazon to Debut ‘Transparent’ in September