Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers

/ Nov 19, 2014


Oxygen, the female-driven TV channel and media brand owned by NBCUniversal, is developing a docu-reality series that would feature talent from StyleHaul, the largest beauty- and fashion-focused multi-channel network on YouTube.

The working title for the show is “Survival of the Clickiest,” which joins three other series as part of Oxygen’s new, millennial-targeting development slate. This is the only project of the four, though, that will feature talent originating from a platform that’s already attracting a lot of millennial eyeballs — YouTube.

Produced by Trium Entertainment and Lentos Brand in partnership with StyleHaul, the series will center on a group of digital stars from the YouTube network as they try to keep up and break out the increasingly competitive worlds of beauty, fashion, and vlogging.

A prime focus will be on who these women are, as people, personalities, and entrepreneurs, says Mia Goldwyn, chief content officer at StyleHaul. “The idea behind the show is for us to celebrate the success and entrepreneurial spirit of our talent, who have not only been able to build these incredibly engaged fan bases, but are also now starting to develop their own fashion lines and product extensions, and are really turning their vlogs into amazing businesses,” she says.

“Survival of the Clickiest” certainly won’t be the first time YouTube creators have starred in a TV show. And there’s always a question of whether fans on one platform will follow a digital star to another. The producers are optimistic, citing how popular the beauty vertical is on YouTube. “StyleHaul has one of the highest engagement rates in the YouTube community,” says Goldwyn.

If picked up, the plan is for the half-hour show to debut in the fall of 2015. The cast has not been set yet, though it’s likely to feature some of the biggest names in the StyleHaul network. Top stars in the beauty MCN include Zoella (pictured above), as well as the recently signed Raye Boyce (ItsMyRayeRaye) and Alyssa Forever (Curly by Nature), though none of these ladies have been confirmed to appear in “Survival.” According to Goldwyn, the combined reach of the final talent roster will fall somewhere between 10 to 16 million subscribers.

Working in tandem with Trium, which has a long track record in producing docu-reality programming (NBC’s “The Biggest Loser,” AOL’s “Making a Scene with James Franco”), StyleHaul will use its scale and talent to also creatively support and market the show, says Goldwyn. At the present, the network claims more than 200 million subscribers across 5,000+ channels.

“Survival of the Clickiest” will be executive produced by Mark Koops, Eric Day, Ronak Kordestani of Trium, and Stephen Lentini of Lentos Brand.

Tags: , , , , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...