Paramount Exec Mia Goldwyn Is StyleHaul’s First Chief Content Officer (Report)

/ Apr 1, 2014


Beauty and fashion MCN StyleHaul has named Paramount executive Mia Goldwyn as its first chief content officer.

Per Variety, she will be in charge of the MCN’s original programming strategy, including the expansion into new digital channels and scripted genres. Her responsibilities will also encompass StyleHaul’s existing development deal with FremantleMedia North America to develop scripted shows in the comedy, drama, and reality-TV spoof genres.

StyleHaul inked a multi-year development deal with FremantleMedia last December, with an eye toward creating multiple original scripted and unscripted shows for its online network. The deal began with a talk-show called “The Crew,” which launched earlier this year.

StyleHaul’s YouTube network, which focuses on females and beauty, fashion, and lifestyle content, currently reaches more than 138 million subscribers across 4,000-plus channels.

The company has raised nearly $17 million across multiple financing rounds. Investors include Bertelsmann Digital Media Investments and European broadcast conglomerate RTL Group, which is owned by BDMI parent Bertelsmann. (Of note, FremantleMedia is a subsidiary of RTL Group.)

At Paramount Pictures, Goldwyn served as VP of business development for digital. During her time at the company, she oversaw Paramount’s deal with Yahoo for the multi-season hit web series “Burning Love,” which was later repackaged into a show for NBCUniversal’s E! Network.

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