Sklar Brothers, Kids at Play to Create Comedy Series for PBS Digital Studios
“You’re Doing It Wrong” will provide a smart, comedic take on everyday activities — such as peeling hard-boiled eggs, using sunscreen, and changing the TV channel — that most people consistently do wrong. Hosted by Randy and Jason Sklar, the series will provide facts and figures, break down the science behind these everyday actions, and offer tips on how to correct the errant behaviors.
The idea of a life-hacking series comes from Kids at Play’s head of development Mark Marraccini, who developed it in collaboration with Kids at Play founder Jason Berger and president Amy Laslett. Once the series was shaped, the Sklar brothers were brought on board as hosts, writers, and executive producers.
PBS Digital’s initial order is for 20 episodes, which will debut early this summer via a custom channel for the series on YouTube. Other educational shows/channels on the company’s YouTube network include the Webby Award-winning PBS Idea Channel, “Crash Course,” “It’s Okay to Be Smart,” and “BrainCraft.” In total, the network offers more than 60 original series.
“You’re Doing It Wrong” will be written by the Sklars, Peter Degler, and Dan Van Kirk, and executive produced by Berger, Marraccini, and Laslett for Kids at Play and Matt Vree for PBS Digital Studios.
One of the more active producers of short-form series on the web, Kids at Play’s credits include: “Tiny Commando,” starring Ed Helms, Zachary Levi, and Gillian Jacobs, for Yahoo; “We Need Help,” with Cheryl Hines and Rachael Harris, also for Yahoo; “Anthony Eats America,” starring Anthony Anderson, for AOL; and “High Fives” for Vevo.Tags: Jason Sklar, Kids at Play, MCN, PBS Digital Studios, Randy Sklar, Sklar Brothers