Perfecting Programmatic Video
This article originally appeared on [a]list Daily
By Robert Workman
Over the last year, we’ve seen a rise in various advertising trends. Among them is programmatic video, in which advertisers and publishers can put their content front and center for consumers visiting certain sites.
According to Mobile Marketing Magazine, digital video ad spending has been on the rise, increasing 41% for this year alone. Overall spending in this department is likely to reach $5.89 billion by year’s end, if it continues at this rate.
Still, that doesn’t mean everyone has the process of programmatic video nailed down just yet. Sometimes, they still can’t find the right approach. Fortunately, Tremor Video is here to help, producing a useful infographic (posted below) that breaks down just how programmatic video can be used most effectively.
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