Personalized Video-Ad Provider Eyeview Raises $15M, Adds to Exec Team
Personalized video ad solutions company Eyeview has received $15 million in new financing from existing investor Marker LLC, and added two new people to its executive management team.
“The investment we have just received will enable us to continue to develop our cutting edge technology, as well as to continue and improve our unique personalized mobile solutions,” said Oren Harnevo, co-founder and CEO of Eyeview, in a statement.
Founded in 2007, Eyeview specializes in personalizing traditional video ads, tailoring them to users based on criteria like location, time of day, and/or the weather. Prior to this new round, the company had raised more than $20 million.
In addition to investments in mobile, the $15 million will also be used to increase Eyeview’s sales and marketing efforts in new “shopper-marketing” and travel verticals, while also grow its existing automotive and retail verticals, the company said.
Assisting in these growth plans will be Brian Pozesky, who has been named chief marketing officer of Eyeview. He will be responsible for the company’s product marketing, product development, and vertical solutions. Previously, he was GM of media and analytics at Conversant.
West Naze, formerly the EVP of sales and technology for News Corp, has been hired as the company’s new executive director of CPG sales.Tags: Ad Tech, Exec Moves, eyeview, financing, marker llc, Movers, Video Advertising