Pew Research: More Americans Are Posting and Sharing Videos Online
The percentage of adult US internet users who post or share videos online has more than doubled since 2009, from 14% then to 31% now. In fact, 18% of adult internet users today actually post videos that they themselves have created, in the hopes that the videos might go viral. This is according to a new study from the Pew Research Center, which conducted telephone interviews with over 1,000 US adults about their online video viewing habits.
On a broad scale, the study found that 78% of online adults in the US today watch or download video content, versus 69% in 2009.
But what do they like watching? According to the study, 58% of adults who use the web watch comedy videos (up from 50% in 2009). Comedy content was followed in popularity by how-to clips (56% of online adults), educational content (50%), music (50%), and news (45%). None of this is surprising — each of the aforementioned content types work really well in a short-form, shareable format.
Then again, so do some of the other genres, like sports clips, which only 27% of respondents said they watched.
Of note, only 12% of respondents were brave enough to admit they watch porn online, which even Pew acknowledges as probably being inaccurate.