Philip DeFranco Takes Aim at (Some) Major MCNs in New Upload
Philip DeFranco is not overly fond of YouTube multi-channel networks. In fact, the SourceFed founder and YouTube savant had this to say regarding MCNs: “For the sake of transparency, you should understand that I fucking hate 95% of MCNs.” Sugarcoating, he is not.
DeFranco expressed the above discontent in a recently uploaded episode of his news program “The Philip DeFranco Show.” In it, DeFranco discusses YouTube’s recent move towards moderating MCN/partner relations. The Google-owned site announced last evening that MCNs would soon be forced to list partners as either “affiliates” or “managed” (you can read all about it here).
DeFranco, as we mentioned, is not fond of networks and thus took this as an opportunity to commend YouTube — saying what they are doing “is a good change” — and crush MCN AwesomenessTV.
In the video DeFranco points out the fact that YouTube’s new strategy is favorable for creators because it allows for a smoother breakup process between networks and partners, and it holds many MCNs accountable for the level of support they claim to offer. For the SourceFed founder, MCNs are often guilty of taking revenue from partners in exchange for next to nothing.
Specifically, DeFranco calls out AwesomenessTV mocking the network’s insanely simple partner process, which allows you to sign up to split revenue with the network in a few clicks. “The only way that is more ridiculous is if you have a button of a tired kitty cat that’s like, ‘I get it, sign me up already’,” DeFranco says in the video. He adds, mocking the process, “type in your name and congratulations, you just signed a binding contract.”
As we wrote about yesterday, MCNs have often been accused of taking advantage of creators either too inexperienced or naive to understand contracts. Luckily, YouTube seems to be moving this process in a more even-handed direction.
You can check out the DeFranco video below. Watch it, it’s really spot on.