Pluto.TV Adds DVR Feature to Its TV-Like Digital Video Platform

/ May 15, 2014

PlutoTV

Pluto.TV, a linear-TV-style video platform backed by UTA, has launched a DVR capability.

Called myPluto, the feature allows users to save an unlimited number of shows on Pluto.TV to their library and then watch them at a later time.

But wait, why does this matter? After all, the *thing* about online video is that you can watch any piece of content at any time.

Well, Pluto.TV’s business model is that people want to discover and watch premium online video content in a fashion that’s similar to how they watch television. The video platform features nearly 100 category-based channels, which offer “shows” programmed to a specific time slot. Many of these shows are TV-sized packages of short-form video clips across different topics and areas of interests.

Pluto.TV also offers a content guide that’s familiar to anyone who’s had to deal with a TV grid guide.

When the platform launched at the end of March, the company promised that a DVR feature wasn’t far off. It’s now here, and continuing with the platform’s just-like-TV theme, it’s exactly what you expect it to be. Click on a show and hit save, and the feature will record and save the show as it “airs.”

Available for free across multiple devices, Pluto.TV runs programming for 24-hours a day. Premium content partners include Funny or Die, The Young Turks, and Freddie Wong and Brandon Laatsch’s RocketJump.

In addition to UTA, which has a stake in the company, other investors include UTA CEO Jeremy Zimmer, UTA head of digital media Brent Weinstein, ICM partner and president Chris Silbermann, Intel Capital founder Avram Miller, former Yahoo CEO Terry Semel’s Windsor Media, rapper Nas’ Queensbridge Venture Partners, and Maker Studios’ SVP of marketing Jeremy Welt.

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