PopSugar and Ford Team Up on Branded Video Series for a Good Cause
Entertainment and fashion network PopSugar has partnered with Ford Warriors in Pink, a Ford Motor’s charity program that raises awareness and funds for fighting breast cancer, to launch a new branded video series in support of Breast Cancer Awareness Month.
Hosted by PopSugar entertainment editor Lindsay Miller, “In Her World” consists of a series of 8-10 minute interviews with famous women who have been affected by breast cancer. The show will feature actress Kat Dennings from the CBS sitcom “Two Broke Girls” and Olympic gold-medalist Carmelita Jeter, among others, discussing their passions, successes, and what challenges and inspires them.
The Ford Warriors in Pink program is in its 19th year, and to date has donated more than $120 million to the fight against breast cancer.Tags: branded entertainment, Breast Cancer Awareness Month, CBS, Ford, Kat Dennings, PopSugar, youtube