PTA Networks Lifts Off with New Travel Channel on Roku, Other Digital Platforms
PTA Networks, a digital media startup focused on travel and lifestyle programming, is launching a new video channel today that will live across multiple platforms.
Called PTA (which stands for Plane, Trains, and Automobiles), the channel is going live with six original series, including: “State X State,” an adventure show hosted by veteran roadie/manager Rick “Balls” Marino; “Day Off,” which follows photographer and director Noah Abrams as he explores new locales between gigs shooting live events and celebrities; and “Staycation,” a travelogue-style show that turns locals into tourists.
Additional information on those three shows, as well as three others can be found in the intro video below:
PTA content will be available via a branded Roku channel and a stream on thePTA.com, as well as through Clear TV, which supplies content to airports across the globe through its ClearVision network. Additional digital distributor will be announced in the near future, said PTA Networks in the announcement.
Belstaff and Bally are among the brand sponsors for PTA programming at launch.
PTA Networks investors include Venture51 and 500 Startups. “There remains a great divide between the traditional video (TV) and web brands” said Ryan Swagar, managing partner at Venture51 in a statement. “This has created a gap in programming — especially for the growing OTT viewing platforms that demand quality. We see PTA as the Travel Channel for OTT and know that Michael and team will prove the PTA brand in a massive category for growth.”Tags: 500 Startups, Clear TV, lifestyle, PTA, PTA Networks, Roku, travel, Venture51