Puma and DigitasLBi Harness Olympic Talent for Branded Video
A new ad from Puma and DigitasLBi draws on Olympian speeds to promote running shoes. Launched today, “Faster Delivery” stars Usain Bolt, Olympic and world champion runner, as he brings a pair of Puma shoes to their new owner in just 12 minutes on foot.
Puma and Bolt worked together on the video as part of the worldwide “Forever Faster” brand platform by the shoe company, which went public last week. The digital part of that campaign comprises of Vine videos, a Twitter promotion called “Flock to Unlock” (a TV spot), Facebook posts, and display advertisements. Vines feature other athletes involved in the brand platform, including Mario Balotelli and Rickie Fowler, in addition to Bolt.
You can watch the Puma and DigitasLBi collaboration with Bolt below: