PwC Predicts OTT Market to Double by 2017

/ Jul 2, 2013

OTTRevenuesandpercents

From their “Global entertainment and media outlook 2013–2017” report, PwC predicts that growth in the over-the-top market will more than double in the next four years. Whereas OTT streaming content only accounted for 3% of the total entertainment market in both 2008 and 2008, PwC says it accounts for 7% this year and predicts it will rise to 16% by 2017.

PwC also foresees similar increases in OTT revenues in the coming years. Per the report, 2013 should yield over $6.57 billion while 2017 will most likely bring in $17.44 billion as other streaming and Internet-to-TV services become more prevalent. This is certainly good news for companies like Machinima, which are looking to offer OTT services for their content.

Perhaps as another indicator that more audiences will be staying at home, the study also predicts that electronic home video spending (which includes OTT and purchases/subscriptions made through TV) will be shy of box office spending by about $713 million in 2016, and surpass it by $1.28 billion in 2017.

Video revenues had a successful 2012, increasing by just under $1 billion in profits for a $3.83 billion-dollar year, putting the industry on track for over $12 billion by 2017.

Tags: , , , , , , , , ,


Instant Time INc.

Time Inc.’s ‘New Famous’ Platform Instant...

 
Susan Wojcicki YouTube

Take That, Facebook: YouTube Adding Mobile Live Streaming

 
YouTubeRedLogo

YouTube Red Sticking with Influencers

 
VidCon YouTube Intimacy Problem

Do YouTubers Have an Intimacy Problem?

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
JensChristensen_JauntVR_VideoInk_300x250

VidCon 2016: 5Qs With Keynote Speaker Jens Christensen

 
Zefr Top 100 Influencers

Zefr Calculates 100 Top Digital Influencers

 
VH1 What's Trending Huge on the Tube

Can “What’s Trending” Transform Itself into E!...

 
BrandFlirt_VideoInk_300x250

Good Amplified Teams with Internet Famous Database to Match...

 
BuzzFeed is number one for views across social video platforms in may

Ze Frank’s Memo May Have Just Opened the Biggest Can of IP...

 
Alice Ng uFluencer Group

uFluencer Group Taps Alice Ng to Head Talent in Asia-Pacific Region

 
Internet Famous Shane Dawson

If YouTubers Relate to ‘Internet Famous,’ They Need...

 
Rooster Teeth Lazer Team

Rooster Teeth’s “Lazer Team” Grabs...

 
VidCon

VidCon Going Global in 2017 with Events in Australia and Amsterdam

 
Superfruit

Fullscreen Signs Five Creators, incl. Superfruit, Ricegum and...

 
Star Wars Force Friday Unboxing Maker Studios

How Toy Manufacturers Make Streaming Video the Gift That Keeps...

 
Art of More Dennis Quaid Crackle

Crackle’s ‘The Art of More’ Adds Merritt...

 
Sable_Musurca_VideoInk_300x250

Gunpowder & Sky Set to Develop Skate-Themed Thriller from...

 
Alias Grace Netflix

Margaret Atwood’s ‘Alias Grace’ Gets...

 
Oberto_WorldsFirst_VideoInk_300x250

Jerky Brand Oberto Makes Sports Play in Video Series with Nitro Circus

 
Melvin Gregg CAA

Actor/Vine Star Melvin Gregg Signs with CAA

 
insurrection logo

Verizon Hearst Media Partners’ Seriously.TV Orders First...

 
Sports Illustrated

Sports Illustrated Adds Emmy-Winner Josh Oshinsky to Digital Team

 
Machinima Logo

Machinima Goes Over-the-Top in Spain and Portual with AMC...

 
Christina Grimmie and Dog Chloe

Christina Grimmie On Giving Back: ‘You Shouldn’t...

 
E3

E3 Is A Showcase For Of Branded Content in All Its Variations

 
@SummerBreak Season 4

Transmedia Reality Series ‘@SummerBreak’ Gets Season...

 
Culver Studios River Studios

Virtual Reality Start-Up River Studios Opens L.A Operation

 
Vimeo

Vimeo Wins Round in Copyright Battle with EMI

 
David Brent Life on the Road Ricky Gervais Netflix

Netflix Stays in Ricky Gervais Business with ‘David Brent:...

 
TheStreet

TheStreet Rolls Out Blue Chip In-House Branded Content Studio

 
Sports Illustrated Tech & Media Time Inc.

Time Inc. Launches Sports Illustrated Tech & Media...

 
Super Deluxe Turner

Turner Officially Resurrects Super Deluxe Comedy Portal

 
Felix & Paul Studios

VR Studio Felix & Paul Closes $6.8M Funding Led by Comcast

 
SupremeCourt

Why the ‘Net Neutrality’ Ruling Could Backfire on...

 
EllationVRV_VideoInk_300x250

Meet Vrv, The New Digital MSO from Otter Media’s Ellation

 
VidCon

Will VidCon’s Added Security Spoil the Party?

 
Emmys_VideoInk_300x250

2016 Emmy Voting Begins Today, Meet the Short Form Category Nominees

 
Emmys_VideoInk_300x250

2016 Short Form Emmy Contenders – Variety Series

 
Emmys_VideoInk_300x250

2016 Short Form Emmy Contenders – Non-Scripted / Reality Series

 
Emmys_VideoInk_300x250

2016 Short Form Emmy Contenders – Comedy and Drama Series