PwC Predicts OTT Market to Double by 2017
/ Jul 2, 2013

OTTRevenuesandpercents

From their “Global entertainment and media outlook 2013–2017” report, PwC predicts that growth in the over-the-top market will more than double in the next four years. Whereas OTT streaming content only accounted for 3% of the total entertainment market in both 2008 and 2008, PwC says it accounts for 7% this year and predicts it will rise to 16% by 2017.

PwC also foresees similar increases in OTT revenues in the coming years. Per the report, 2013 should yield over $6.57 billion while 2017 will most likely bring in $17.44 billion as other streaming and Internet-to-TV services become more prevalent. This is certainly good news for companies like Machinima, which are looking to offer OTT services for their content.

Perhaps as another indicator that more audiences will be staying at home, the study also predicts that electronic home video spending (which includes OTT and purchases/subscriptions made through TV) will be shy of box office spending by about $713 million in 2016, and surpass it by $1.28 billion in 2017.

Video revenues had a successful 2012, increasing by just under $1 billion in profits for a $3.83 billion-dollar year, putting the industry on track for over $12 billion by 2017.

Tags: , , , , , , , , ,


bogusky

SoulPancake Acquires Short Film from Ad Legend Alex Bogusky

troyeSivan

Troye Sivan on His Most Popular YouTube Video

AmazonFireTV

What Amazon Fire TV Could Mean for Content Marketing

annoyingorange

2 Billion & Beyond: Celebrating with ‘Annoying...

bulldog

New Animalist Show Will Help You Pick Your Next Pet (Video)

DanaSettle2

VI Power-Sixer: Dana Settle / The Power of Belief

maker

Here’s Another Lawsuit Trying to Stop the Disney-Maker...

NewsToKnow

Friday 4.18: News to Know

SuperSong

Sony’s FIFA Song Contest Culminates in Hour-Long Special...

Peter Chernin 4

VI Power-Sixer: Peter Chernin / Fathering the Fourth Generation...

telemundo

Telemundo Bridges Seasons of ‘El Señor de los...

ryan wyatt

Ryan Wyatt Departs Machinima to Head Programming at Major League...

MattDiamond5

VI Power-Sixer: Matt Diamond / Focused on a Digital Media Empire

GermanNetflix

Netflix Reportedly Eyeing German Expansion in Fall 2014

MobileAPP

Nielsen Preps OCR (Ad Measurement) Expansion to Mobile

uproxx

Entertainment Site Uproxx Acquired by Male-Focused Publisher Woven

AFI_Orange_Black

TRAILER: Go Back to Litchfield in ‘Orange Is the New...

NewsToKnow

Thursday 4.17: News to Know

everlast george ruiz

EXCLUSIVE: George Ruiz, Leo Kei Angelos Follow ‘First...

Flama

Univision and Bedrocket Debut Flama, an OTT Network ‘for...

6secfilms

Tribeca Film Festival Announces 2014 #6SecFilms Winners

RanHarnevo04

VI-Power Sixer: Ran Harnevo / Building the Future of Video

tv4 mckenna

TV4 Entertainment Debuts First Original Series...

MagnetMinute2

Reaching Out to Online Influencers: ‘Magnet Minute’...

Network A

Network A Expands Out-of-Home Distribution Reach

the young turks

The Young Turks Network Raises $4M from an Unlikely Source

NewsToKnow

Wednesday 4.16: News to Know

oh liza

Reviewed! Indie ‘Oh, Liza’ Finds a Unique Voice Back Home

VidCon

New Keynote Speakers, Panels Announced for Vidcon 2014

YoutubePlaybookBrands

Hacking the YouTube ‘Playbook for Brands’: 10 Content Tips

DavidFreeman2

VI Power-Sixer: David Freeman / The Power Broker for Online Video

Choosen

Crackle Premieres All of ‘Chosen’ Season Three

karen cahn

Karen Cahn, GM of AOL On Originals, Departs

NBCDigital

NBCUniversal to Create Original Shows for Hulu, Channel Sites, VOD

james franco

Vimeo Exclusively Selling New Film from James Franco

AOLadvertising

AOL Introduces Non-Stop Video Experience on Home Page

Yahoo_HOC

Yahoo Is Still Chasing Its ‘House of Cards’

NewsToKnow

Tuesday 4.15: News to Know

Zappin

Court Denies Danny Zappin’s Request to Stop Disney-Maker...

PowerSixerBanner5

Welcome to the Inaugural VI Power-Sixer

Jocelyn Johnson

Who are the most important executives in the online video space? Better yet, who are the best executives in the online video space?

That’s not an easy question. Even for an industry that most would describe as still emerging, there are many who can be considered very important. In fact, when we sent out a call for you, the industry, to nominate those who would best fit the description of an “online video power player,” we received an overwhelming number of submissions.

But that’s a good thing. It proves that this space, this oft-criticized space, is not one to be ignored. There are interesting deals, mergers,