Quick Breaks: Meerkat Nabs Financing; NBCU Sets Big Spanish-Language FIFA Plans

/ Mar 23, 2015

Read today's digital video news stories

Welcome to Quick Breaks, a new daily column from the VideoInk editorial staff, which will round up and feature interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to [email protected].

Content

cricket world cup
NBCUniversal‘s two prime Spanish-language properties, Telemundo and NBC Universo, will team up to provide comprehensive digital coverage of four different FIFA tournaments in 2015, including the FIFA Women’s World Cup, the FIFA U-20 World Cup, the FIFA U-17 World Cup, and the FIFA Beach Soccer World Cup. All matches from all four teams will be live-streamed online and on mobile platforms, totaling 344 hours of content. The broadcasters will also provide tournament-specific content, including match and pitch previews, analysis, team and player profiles, and post-game interviews and analysis.

Maker Studios has partnered with Full Sail University to launch REBL HQ, a new production and educational facility on the school’s campus. At REBL HQ, Maker and Full Sail will work together to create content across genres such as comedy, gaming, beauty, and travel. Initial projects out of the facility include actress Gianna Simone’s YouTube channel, which features the series “Love, Gianna,” and “Full Sail Game Maker Challenge,” a five-episode series that will document student game developer teams and Maker talent creating a video game in just 48 hours. Maker and Full Sail are also developing a coursework on online video that will be available via the school’s online learning platform.

Platforms

Live-streaming service Meerkat has taken Twitter by storm
Meerkat raised $12 million in a Series B funding round, as first reported by TechCrunch. Josh Elman from Greylock Partners led the round, which now puts the live-streaming social video company at a $52 million valuation. Greylock reportedly accounts for $9 million to $10 million of the total $12 million, while the other angel investors weren’t specified.

Who’s Moving?

VIS_WeatherCompany
David Jaye has been named the chief marking officer of The Weather Company, while Maureen Marshall has been promoted to VP of communications. This is part of the company’s effort to expand its marketing and communications team, as Jaye will lead marketing and social media for The Weather Channel and Weather Underground across multiple platforms, and Marhsall will head trade, consumer, and internal communications. Both will report to Shirley Powell, the executive VP of marketing and communications. Jaye comes to the company from Google.

Social video branding agency Reach Agency has named Matt Labate the VP of creative. In this newly created role, Labate will head up production services for clients that include major brands such as Nestle and Marriott. Before joining Reach Agency, where he’s been working since December 2014, Labate worked on developing and strategizing content for Discovery Digital Networks, on properties like TestTube and Animalist.

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