Reddit to Program a 12-Hour Black Friday Shopping Marathon
“The front page of the internet” will produce a Home Shopping Network-style live show on November 29 — Black Friday.
Based on its gift-exchange program Redditgifts, the live-streamed event, dubbed the “Redditgifts Shopping Network,” will run for 12 hours on Reddit’s YouTube channel as well as other places online. Along with product showcases, the stream will also include comedy segments and live, on-camera AMAs (based on Reddit’s popular Ask Me Anything interview series, which in the past has featured everyone from actors to President Obama).
As first reported by The Hollywood Reporter, Reddit also plans to bring in some famous people for various on-air segments. Though the company did not reveal which celebrities are scheduled to appear, it did hint that they will be musicians, actors, and potentially “former heads of state.” (Bill Clinton is showing up, isn’t he? He is. Unless somehow Reddit decides to bring in Putin, which might break the internet.)
Reddit says it will also begin announcing which products will be showcased during the 12-hour broadcast. These products will, obviously, be available for purchase on Redditgifts.com.
As far as statements go, here’s a great one that a Reddit spokesperson gave to THR: “We hope [the show] will become an annual Thanksgiving tradition, like the Macy’s Parade and the Detroit Lions losing.”Tags: Black Friday, E-Commerce, live streaming, Reddit, redditgifts, Shopping, youtube