Rhett & Link and Dude Perfect Crack YouTube’s Monthly Ads Leaderboard
YouTube creators Rhett & Link and Dude Perfect made the top 10 in YouTube’s Ad Leaderboard for April 2014. The rankings showcase the ads that people watched the most during a particular month — though the placements are determined by an algorithm that factors in organic views, paid views, and how much of the video people watched, according to YouTube.
Rhett & Link’s video, which ranked ninth, was made for the US Department of Transportation’s National High Traffic Safety Administration. Titled “I’m a Textpert,” the video doubles as a rap battle between the duo and a PSA against texting and driving. The video has close to 3 million views so far.
Dude Perfect, meanwhile, made one of their trademark trick-shot videos on behalf of Gatorade. Playing off of the trend of athletes “dunking” Gatorade on unsuspecting coaches, the Dude Perfect crew set-up the “World’s Largest Dunk Tank Throw,” which saw one of the boys being dunked into a pool of Gatorade Fierce. To date, this video has grabbed over 1.5 million views on YouTube.
The rest of the top 10 features videos from the usual suspects, including brands like Nike (twice), Foot Locker, Dove, and Evian Babies. You can check out the full list here.Tags: branded entertainment, Dude Perfect, Gatorade, Rhett & Link, Video Advertising, youtube, YouTube Creators