EXCLUSIVE: ‘Rise’ with AOL’s New Live Morning Show

/ Jan 26, 2015

Rise AOL

AOL has premiered a new morning show to bring online and mobile users the latest news and headlines as they start their day.

Called “Rise,” the show will distill the latest in news, sports, music, finance, weather, and lifestyle into bite-sized 90-second clips, which will air live on the hour, every hour, from 6am to 9am ET. Shot every weekday from the studio at AOL headquarters in New York, the show will also be available on demand following the initial live streams.

For AOL, “Rise” is an experiment in both live and mobile content, says Dermot McCormack, president of video at AOL. While the show certainly has a format and release strategy, the company is not beholden to them. “We see ‘Rise’ as acting much more like ‘software’ than regular television. We will iterate and improve through regular updates,” says McCormack.

Video has become a booming business for AOL, which stands with YouTube and Facebook as one of the three largest online video properties in the US, according to comScore’s tracking of monthly desktop video viewing.

But as mobile viewing continues to grow, AOL wants to create programming that people will want to watch when they are on their handheld devices — like in the morning.

On this matter, AOL recently conducted a “morning rituals” study, which “brought to light a strong need to deliver relevant and timely content that enables users to start their days efficiently,” according to the company. Per the research, 85% of consumers use their smartphones before leaving the bed in the morning, while 12% use their tablets and 7% turn on their TV. When it comes to specific activities, 44% of consumers access email before leaving bed, 22% use social media, and 12% get the news.

The goal for AOL is to integrate “Rise” into that morning ritual. At launch, the show is available via its own landing page on AOL.com, which is optimized for both web and mobile browsers. Eventually, it will get its own app, says McCormack, who also hints at a “number of partnerships” in the future that will seed “Rise” clips “everywhere you are in the morning.”

“Rise” is hosted by Mari White, an on-air personality whose credits include ESPN, stage shows in New York, and various other network roles, according to AOL. She was cast through auditions held by AOL last year.

The culmination of an initiative that began more than a year ago — when AOL first unveiled its interest in developing a live streaming experience — “Rise” won’t be alone for long. The company is also developing a sports show. Details are still scarce about the project, though AOL has cast Nick Creegan to host the program. More information will be released “very soon,” says McCormack.

Tags: , , , , , , ,

  • Glen B.

    Mari is the newest entrant to the who’s who of rising media stars! Can wait until her new reality show lauching in 2016! Awesome!

  • Glen B.

    Mari is the newest entrant to the who’s who of rising media stars! Can wait until her new reality show launching in 2016! Awesome!

  • DMH

    Fabulous! Can’t wait to watch

  • TPB

    Wait I thought she was launching this year, SMH. will have to wait?? 🙁

  • Paul M.

    does mari look tired or is it just me? she needs to open those beautiful eyes. great set. awesome.


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic