Roku Hits 10 Million Sales in the US
In May 2008, Roku released its first TV streaming device, specifically aimed at bringing Netflix shows and movies to audiences’ home screens. Now, a bit over six years later, the company says that 10 million of its streaming devices have been purchased in the United States.
A consumer study that The NPD Group, Inc. carried out for Roku this past July found that not only are more people in the US turning to streaming players for their video content, but they’re also most frequently using Roku. According to the study, Roku devices accounted for 37 million hours of weekly video streaming, while Apple TV came in next at 15 million hours, followed by Chromecast at 12 million and Amazon Fire TV at 6 million.
Roku devices are home to upwards of 1,800 channels. The below infographic shows where people are watching these channels and when.Tags: amazon fire tv, anthony wood, apple tv, Chromecast, DVR, Infographic, Netflix, replaytv, Roku, roku inc., streaming, the npd group, Video on demand