RTL Group Invests $36 Million in BroadbandTV

/ Jun 26, 2013

ShahrzadRafati

Today brought another huge investment in a YouTube-based network from a large traditional media player. Except, the MCN receiving $36 million is one that you might not have heard of.

BroadbandTV, based out of Vancouver, is the fifth-largest MCN with a network of more than 7,800 channel partners altogether averaging 800 million views per month. Founded in 2005 by Shahrzad Rafati, the startup initially offered a video monetization tool that allows media companies to find their IP on YouTube and monetize it. Since then, the company has expanded its partner network to include YouTube creators and advertisers.

The $36 million investment — the first in a “planned series of investments” — comes from European broadcaster RTL Group, which is acquiring a 51 percent stake in the MCN.

The partnership will focus on developing original content and expanding ad sales. “Our customers and partners will benefit greatly from RTL Group’s global reach, advertising sales, and expertise in producing amazing content,” said Rafati in a statement, acknowledging RTL’s ownership of FremantleMedia, the producer of “American Idol” and “X-Factor.” As part of the investment, BroadbandTV will add three RTL executives to its board.

RTL is owned by German media conglomerate Bertelsmann, which has a digital media investment arm that earlier this year invested $6.5 million in StyleHaul, the largest fashion-and-beauty MCN on YouTube. Then last month, RTL itself pumped in an additional $6 million into StyleHaul.

Tags: , , , , , , ,


BBTV

BroadbandTV Expands to Kids and Family Content with Purchase of...

Fuller House

Tanner Family to Return on Netflix with ‘Fuller House’

Read today's digital video news stories

Quick Breaks: Mamrie Hart Revs Up for More ‘HeyUSA'; Vice...

KianAndJC joint channel on YouTube

Kian Lawley and Jc Caylen on Growing Their Collaborative YouTube...

High Maintance has been picked up by HBO

HBO Nabs Vimeo Original Series ‘High Maintenance’

More people in the US use Smart TVs than last year

IAB Finds 35% Increase in Connected TV Streaming From Last Year

Digital video industry news today

Monday 4.20.15: News to Know

Fandango's I Love Movies series

Celebs Talk About Their Favorite Movies in New Fandango Web Series

YouKuTudou2

China’s Youku Tudou Plans to Make Movies from Popular...

Check out these emerging news channels on YouTube

5 Emerging News Channels on YouTube

Read today's digital video news stories

Quick Breaks 4.17.15: Maker Goes to ABC; Netflix Series Gets...

DJ Steve Porter Collabs on Fear Factor web series with Endemol

Endemol Beyond USA Taps DJ Steve Porter for ‘Fear...

Ticketmaster releases original web series on YouTube, Access Granted

Ticketmaster Releases Original Web Series, ‘Access...

Anna Akana on Ear Biscuits

Anna Akana: A True Filmmaker on YouTube

Digital video industry news today

Friday 4.17.15: News to Know

Fusion debuting new series on Snapchat Discover

Fusion to Debut Five New Series on Snapchat Discover

VidCon 2015 has named its keynote speakers

Vessel, Twitter, GoPro Execs to Keynote VidCon 2015

Vessel raises some $$$

Vessel Raises $57.5 Million in Series B Funding Round

Read today's digital video news stories

Quick Breaks 4.16.15: Rightster Working with Fox; CBS Launches...

online video terms to die

9 Online Video Terms That Need to Die (Including ‘Online Video’)

Jillian Michaels sues over YouTube videos

Jillian Michaels Sues Lionsgate for Making Money Off Her Videos...

Gannett and ViewLift to launch sports digital video service

Gannett & ViewLift Working on Digital Sports Video Service

Side Effects by AwesomenessTV

AwesomenessTV’s ‘Side Effects’ Movie to Debut on E!

Digital video industry news today

Thursday 4.16.15: News to Know

College Sports will be on Verizon Wireless phones later in 2015

Verizon to Put ESPN, CBS College Sports Content on Mobile

AOL On

AOL & GME UK Partner on Original Series for AOL On

Korean films now on Facebook thanks to Walla and CJ Entertainment

CJ Entertainment & Walla Bring Korean Films to Facebook

Read today's digital video news stories

Quick Breaks 4.15.15: Refinery29 Show on Milk VR; DigiTour Hires...

Smosh: The Movie

AwesomenessTV & Defy’s ‘Smosh: The Movie’...

Netflix releases Q1 2015 earnings report

Netflix Gained 4.9 Million Subscribers in Q1 of 2015

Raymond & Lane YouTube web series

Web Series Wednesday: Two Is Better Than One

maker

Maker Studios to Go Streaming on CanalPlay in France

Mark Lopez was hired at Univision Communications

Univision Communications Hires Former Google Exec to Manage Digital

Digital video industry news today

Wednesday 4.15.15: News to Know

New series "Our Planet" is coming to Netflix in 2019

New Series from ‘Planet Earth’ Creators Coming to...

Orange Is the New Black will get a fourth season on Netflix

Netflix Orders Fourth Season of ‘Orange Is the New Black’

vice

Vice Announces One-Hour Live Music Series with Live Nation