RTL Group Invests $36 Million in BroadbandTV - VideoInk

RTL Group Invests $36 Million in BroadbandTV

/ Jun 26, 2013

ShahrzadRafati

Today brought another huge investment in a YouTube-based network from a large traditional media player. Except, the MCN receiving $36 million is one that you might not have heard of.

BroadbandTV, based out of Vancouver, is the fifth-largest MCN with a network of more than 7,800 channel partners altogether averaging 800 million views per month. Founded in 2005 by Shahrzad Rafati, the startup initially offered a video monetization tool that allows media companies to find their IP on YouTube and monetize it. Since then, the company has expanded its partner network to include YouTube creators and advertisers.

The $36 million investment — the first in a “planned series of investments” — comes from European broadcaster RTL Group, which is acquiring a 51 percent stake in the MCN.

The partnership will focus on developing original content and expanding ad sales. “Our customers and partners will benefit greatly from RTL Group’s global reach, advertising sales, and expertise in producing amazing content,” said Rafati in a statement, acknowledging RTL’s ownership of FremantleMedia, the producer of “American Idol” and “X-Factor.” As part of the investment, BroadbandTV will add three RTL executives to its board.

RTL is owned by German media conglomerate Bertelsmann, which has a digital media investment arm that earlier this year invested $6.5 million in StyleHaul, the largest fashion-and-beauty MCN on YouTube. Then last month, RTL itself pumped in an additional $6 million into StyleHaul.

Tags: , , , , , , ,


Copa90 KickTV

MLS Sells KickTV to Copa90, Creating Premium Soccer Video Network

Marvel Jessica Jones 1-29-15

Rachael Taylor to Play the Best Friend in Netflix’s...

Kin Community 2

Kin Community – A Digital Entertainment Company of the Future

Samsung Gear VR 1-6-15

Qantas Flies the Digital Skies with Gear VR Partnership

Comedy Central Roustabout Show 1-29-15

Comedy Central’s CC:Studios Greenlights Five New Series,...

NewsToKnow

Thursday 1.29.15: News to Know

ijustine3

Justine Ezarik, Shane Dawson, Connor Franta to Appear at BookCon

barcroftmedia

Barcroft Media to Produce Six Documentaries for Digital, Then TV

Amazon Catastrophe

Amazon Nabs Exclusive US Rights to Rob Delaney’s...

superbowl

Super Bowl Advertising Is No Longer Just About the Big Game

Nickelodeon

Nickelodeon to Launch Standalone SVOD Service in February

wet hot american summer

Netflix’s ‘Wet Hot American Summer’ Adds Jon...

tough season onion

Web Series Wednesday: In Honor of Super Bowl Sunday…

Screen Shot 2015-01-28 at 3.52.53 PM

Discovery’s New Form Digital Debuts New Series on AOL

Visible Measures True Reach Video Ad

A New Site Wants to Show You the ‘True Reach’ of a...

SuperBowlAds_2

Watch and Rate This Year’s Super Bowl Ads with Us

SlingTV

Sling TV Is Practically a Must-Have for Cord-Cutters

NewsToKnow

Wednesday 1.28.15: News to Know

VHX_TV

Don’t Count Out International Markets in the Growth of OTT Video

SnapperHero

AT&T to Launch Superhero Series, Starring YouTubers, on Snapchat

theorchard

The Orchard Nabs TV, Digital Rights to Nancy Spielberg-Produced...

YoutubeSpaceLA

CNE, Discovery, and Others to Shoot at US YouTube Spaces

mommyBloggers

There’s a New YouTube MCN for ‘Mums’ Based in the UK

popcornflix

Streaming Service Popcornflix Reaches 10M Downloads

CNE

Sundance: CNE Buys Three Short Films for The Scene

BestFriends_Alist

Mobile Game ‘Best Fiends’ Finds Success with the...

Wemo VR 1-27-15

Sundance: Wemo and Seed & Spark Offer Grants for VR Filmmakers

Louis CK

Louis CK Releases His Latest Comedy Special Online

PBS Kids YouTube 1-27-14

PBS Kids Launches YouTube Channel

fullscreenlogo

Fullscreen Adds to Its New York Sales Office

NewsToKnow

Tuesday 1.27.15: News to Know

Snapchat Discover 1-27-15

Snapchat Launches Discover Feature with Videos from Vice, ESPN, Others

Twitter Video

Twitter Now Lets You Shoot and Share 30-Second Videos

CNE2

Conde Nast Unveils Branded Content Studio

casanova_writer

Amazon Orders Pilot for ‘Casanova’ Historical Drama

oculus_02

Sundance: Oculus Debuts Short VR Film, ‘Lost,’ from...

david_tennant

Former ‘Doctor Who’ Star David Tennant Joins...

AmazonBox

‘Amazon-ics’ — The Tech Giant’s New...

adam sandler

Adam Sandler’s First Movie on Netflix Will Star the Usual...