Russell Simmons Announces the All Def Digital Multi-Channel Network

/ Nov 13, 2013


Russell Simmons announced the launch of the All Def Digital multi-channel network today. The network, which launches on the back of Simmons and Steven Rifkind’s YouTube channel All Def Digital (ADD), will support verticals ranging from music to comedy.

Simmons spoke about the new network, saying: “We’re partnering with the most creative talent in the business and creating an open ecosystem to kick-start careers beyond YouTube, grow individual channels, leverage our relationships with partners like HBO and Universal Music Group and innovate on the existing value proposition we’ve seen offered to the YouTube creator community so far.”

The network will launch with 3 million subscribers and 1 billion total views. Four established YouTube channels will join the ADD MCN at launch, including sketch comedy channel DormtainmentTV. Per ADD, the flagship channels are:

Spoken Reasons – John A. Baker, Jr. better known under the moniker “Spoken Reasons,” is an American comedian, actor, and artist. Spoken Reasons, managed by ADD Management, began his career by creating a YouTube channel, which now boasts over 1.5 million subscribers and 228 million channel views.

SkeeTV – Recognized as one of the most influential figures in today’s entertainment business by both Forbes and Billboard magazine, DJ Skee is carving a new definition for what a DJ is. With a thriving career as an entertainer and multiple ventures under his umbrella, DJ Skee is at the forefront of popular culture. SkeeTV has close to 1,000 videos on its channel. Ranging from SKEE Live interview and performance excerpts, to exclusive music videos, to mini-documentaries, to giveaway call-to-actions. The channel has garnered over 225K subscribers and over 261 million channel views.

Hoopmixtape – Hoopmixtape is the premiere YouTube destination for prep and street basketball. Since its inception in 2006, Hoopmixtape has put together over 300 video highlights of the world’s biggest basketball stars before they were stars. It also covers professional exhibitions, showing off dunks, crossovers, and shooting clinics, as you’ve never seen them before. The channel reaches over 358K subscribers and 200 million channel views.

DormtainmentTV – Dormtainment is YouTube’s ultimate rags-to-riches story – a sketch comedy group of six guys from Atlanta with the ultimate goal of landing a TV show. Dormtainment specializes in spoofs and parodies of trends, celebrities, and relationship problems. The DormtainmentTV channel reaches over 600K subscribers and has over 71 million channel views.

Rifkind, CEO of All Def Music and ADD Management, explained that the MCN will work towards both distribution and creation of content. “We’re not only going to focus on building a robust MCN with critical mass and reach but we’re also going to challenge ourselves to create a better experience for each channel end user and the advertisers in our network,” he said.

The All Def Digital YouTube channel is the product of a collaboration between Simmons’ media company Rush Digital Media and AwesomenessTV. The channel is currently partnered with lifestyle website, Google, and YouTube.

Tags: , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...