Samsung Gear VR Heads to Hollywood

/ Sep 11, 2014

Samsung_Gear

By John Gaudiosi

Virtual reality seems like the new buzzword in Hollywood, replacing some of the excitement lost as 3D turned out to be much less important than many originally hoped. Filmmakers are beginning to experiment with the possibilities inherent in immersing people entirely in a world, but the technical issues are vast.

Shiraz AkmalMore than technology, though, filmmakers must wrestle with the basic concepts of story and character and plot, and how those should change when put into the context of a complete virtual environment. Should the person experiencing VR have any interaction with the environment beyond selecting where to look? How does VR change the emotions experienced by the viewer? The entire vocabulary of filmmaking, so painstakingly established over more than a century, will need to be re-examined. Big companies are already beginning this process.

Samsung is the latest huge company to commit to virtual reality. Oculus VR has spent the past 12 months working with Samsung on the just-announced Gear VR. But Hollywood studios like DreamWorks Animation have also been experimenting with the Oculus Rift DK2 technology. In Berlin last week Samsung, Oculus, and DreamWorks unveiled new mobile VR experiences that will be available this fall.

Shiraz Akmal was in Berlin to showcase what DreamWorks Animation Studios’ new DreamLab has been up to. Akmal spent 25 years developing games, including nine years at publisher THQ as vice president of operations in product development. He was also a founding member of Heavy Iron Studios, which THQ acquired in 1999. These days, Akmal is the head of business and product development for DreamLab, the new division at DreamWorks Animation that creates mobile, immersive and interactive experiences. He talks about the opportunities mobile VR opens up for Hollywood and game creators in this exclusive interview.

[a]listdaily: What excites you about the potential of the mobile Oculus applications for Hollywood?

Shiraz Akmal: As part of DreamLab at DreamWorks, we create mobile, immersive and interactive experiences combining cutting edge technologies with DreamWorks storytelling expertise to create new and exciting ways to entertain our fans. Virtual reality is a unique medium that allows our audience to interact and laugh with DreamWorks characters and content in a whole new way.

[a]listdaily: What are your thoughts on the virtual movie theater?

Shiraz Akmal: We’ve taken a unique and creative approach to the idea of a virtual movie theater. In DreamWorks VR, we feature a unique “Penguins of Madagascar” movie trailer where people are able to watch the trailer on the actual “Penguins” set and interact with the cast of “Penguins” in a fully immersive VR environment.

[a]listdaily: What opportunities do you see with DreamWorks properties with Oculus given the recent “How to Train Your Dragon” demo you developed?

Shiraz Akmal: We continue to build on our extensive experience creating and operating location based VR experiences. As part of our “How to Train Your Dragon 2” promotional campaign, thousands of people have flown Toothless through the world of Berk as part of our Dragon Flight VR Experience.

How to Train Your Dragon

[a]listdaily: As a former game developer, what do you see mobile Oculus opening up for video games?

Shiraz Akmal: Like any new entertainment platform, a whole new set of games will be launched for VR. Based on 25 years game development experience, I believe the most successful games will be those that are designed for VR platform rather than just ported to the platform.

[a]listdaily: How easy is it to develop for the Oculus system?

Shiraz Akmal: The real challenge lies in understanding what type of experiences work well in VR. Working in VR is completely different than any other interactive medium before it – with many new considerations that traditional game development has not faced. We’ve spent almost two years learning what works well and what things to avoid – our goal is to make sure that everyone has a really great and memorable first-time VR experience.

[a]listdaily: What impact do you feel Samsung’s mainstream reach will have on getting VR out to the masses?

Shiraz Akmal: Samsung is launching the first modern day consumer friendly VR device. Most consumers outside of the game and film industry don’t really know anything about VR, so we’re happy to see Samsung taking the first major step in introducing people to what VR is in a very consumer friendly manner .

[a]listdaily: Hollywood embraced Oculus at Comic-Con, how are you seeing studios utilize VR for promotion and fan interactions?

Shiraz Akmal: DreamWorks has explored and developed for VR for a couple years now. As the novelty of VR wears off, users will seek out more immersive and unique experiences – such as our Dragon Flight VR Experience or DreamWorks VR experience that recently was announced for Gear VR.

[a]listdaily: What opportunities do you see with Oculus for theme parks and attractions?

Shiraz Akmal: We’re optimistic about location-based VR entertainment, considering we have researched and developed extensively for the space. While VR hardware is good enough for personal use, it’s not quite ready anytime soon to survive the tough demands needed to operate in theme parks.

This article was originally published on alistdaily.com, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. It’s been lightly edited from its original version. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data and more in your inbox.

Tags: , , , , , , , , , , ,


facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

 
FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...