Samsung Launches Milk Video, Another Mobile-Video Discovery Service

/ Nov 19, 2014

Milk Video

Samsung has launched Milk Video, a new mobile video discovery service that offers a curated selection of content from some of the top channels and networks online.

The service is initially available in the US and is exclusive to Samsung Galaxy devices. At launch, the electronics maker has licensing deals with 18 digital content providers, including Conde Nast Entertainment, Funny or Die, Red Bull, BuzzFeed, Vevo, Vice, and NBCUniversal’s Fandango. A few YouTube multi-channel networks, including Maker Studios, AwesomenessTV, Machinima, DanceOn, and Tastemade, have also licensed content to the app.

Almost all of the content is syndicated, bringing popular clips from each network to Samsung’s mobile users.

That said, some of the providers will contribute exclusive content for the app. Funny or Die, for instance, plans to produce two short-form series — “The Q” and “Dumb Gentlemen’s Handbook” — that will debut on Milk Video in January. Vice has also agreed to produce a weekly series for the app, targeting a Q1 2015 debut, and Red Bull will provide some exclusive content from its “Signature Series” sporting events.

Beyond the licensed content, Milk Video will also source videos from services — like YouTube — that make content available publicly.

“The promise of Milk is a well-designed mobile experience that makes it easy to discover the content you want,” said John Pleasants, Samsung’s EVP, Media Solutions Center America, in a statement. “We’re partnering with some of the best brands in new media to deliver great content across our consumers’ passion points: music, comedy, lifestyle and entertainment.”

It’s a video discovery service, so Samsung promises to deliver content recommendations based on who users choose to follow (whether it’s channels or friends), what they watch, what they like and don’t like, and what they share. (Clips will be shareable across Facebook, Twitter, and email.)

Available today, Milk Video can be downloaded via Google Play. Galaxy devices supported at launch include the Galaxy Note II, 3, and 4, Galaxy Note Edge, Galaxy Mega, Galaxy S III, 4, and 5, among a few others.

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