Screampix Hopes to Build Horror-Loving Community on YouTube, Launches Paid Channel
Screampix just launched as the first horror movie paid channel on YouTube, and is offering over 200 hours of horror content, including some full-length, unedited movies; trailers; interviews with horror directors and creators; and original movie commentary.
Screampix wants to be more than a movie channel, according to co-founder Daniel March. “We are creating a vertical video portal to satiate horror fans by taking subscribers deeper into the genre, offering advanced levels of curation, encouraging interaction around the movies, and ultimately creating a very active and lively community,” he said in a statement.
To that end, Screampix has hired Ray Cannella as its Head of Programming. Cannella, also known as “Rayzilla,” was formerly on SyFy and Chiller Channel’s original programming team. At Screampix, he will be responsible for creating different types of content, including introductions to movies on the channel, his commentary on the movies, video interviews with horror directors and creators and “taking viewers behind-the-scenes of various movies.” Cannella will also look to interact with Screampix subscribers as the channel tries to build a community on YouTube.
As for the “advanced levels of curation” that March referred to in his statement, the Screampix channel will organize movie content by custom categories such as “Students Making Bad Decisions,” “Zombiepalooza,” “Tiny Little Killers,” “This Doesn’t Smell Very Good,” and “Women on a Rampage.” Other features include curating horror films in user-suggested “shelves.”
The channel is live in the US and Canada, available for $2.99 per month after a 14-day free trial. It plans to launch in the UK, France and Brazil later this year.Tags: Horror, Paid Channels, Ray Cannella, revenue, Screampix, subscriptions, youtube